Nidhhi Agerwal says negative PR attacks affects actors' mental health: ‘People pay a lot of money to pull others down’
Nidhhi Agerwal recalled facing negative PR attack, how she handled it and further talked about its impact on actors.
Actor Nidhhi Agerwal strongly criticised the culture of negative PR and paid online campaigns in the film industry, calling it damaging and deeply unfair to actors. Nidhhi spoke about how money is often used to pull people down rather than promote genuine talent.

Nidhhi Agerwal on negative PR attacks in film industry
In a conversation with Ranveer Allahbadia on his podcast, Nidhhi revealed that she had faced a negative PR attack and said, “Itna negative PR hota hai (there's so much negative PR). There are so many attacks that happen, even things like BookMyShow ratings and IMDb ratings. There is a certain section of paid reviews. People pay a lot of money to pull others down, and sometimes I feel people pay more money to pull others down than to lift themselves up. Recently, mujhpe bhi ek do negative campaigns had started, but we stopped them immediately. Because I was just like, dude, I am going to push myself in a good way, but if you do something negative, then I am going to do it right back.”
She also spoke about the recent negative PR attacks on Varun Dhawan and Kartik Aaryan and said, “That’s very bad. People pay a lot of money for this. And I think it’s horrible. Because actors are very sensitive and emotional. They are child-like from the inside. I feel it’s really not good for their mental health. You feel attacked. Public personalities public property nahi hoti (Public personalities are not Public properties). Everyone has parents at home, and you are answerable to them. It’s not nice.”
She further described Kartik and Varun as genuine people. She shared that Varun is very child-like, sweet and encouraging, and always supports newcomers, while she appreciated Kartik for working hard to reach where he is today. Varun recently faced trolling online when the Border 2 song Ghar Kab Aaoge was released. Many criticised his acting skills and termed it “overacting”. Later, it was alleged that influencers were paid to “malign” Varun’s image.
About Nidhhi’s recent work
Nidhhi was most recently seen in The Raja Saab alongside Prabhas. The fantasy horror comedy, directed by Maruthi, took a bumper opening but crashed on day two following negative reviews. The film, which also stars Sanjay Dutt, Malvika Mohanan, Riddhi Kumar and Zarina Wahab, has collected ₹200 crore worldwide so far.
ABOUT THE AUTHORRiya SharmaRiya Sharma is a content producer at Hindustan Times who lives and breathes entertainment. If there’s gossip making noise in Bollywood or a reality show moment breaking the internet, chances are she’s already writing about it. She loves digging out the juiciest stories, spotting viral pegs and turning it into easy-to-read content. A journalism graduate from IP University, Riya began her career as a social media executive, where she learned the art of grabbing attention in a scroll-heavy world. But her love for showbiz soon pulled her into entertainment journalism, because for her, it’s always been entertainment, entertainment and more entertainment. An artist at heart, Riya has a deep passion for acting, music and dance, which shapes how she watches and writes about films and reality shows. She loves sharing her views and reviews, especially when something excites, surprises or completely disappoints her. A hardcore reality show fan, Riya enjoys tracking every twist, task and meltdown, and breaking them down for readers who can’t get enough of high-voltage drama. Movies are equally close to her heart, whether it’s a big theatrical release or a binge-worthy OTT series, she’s always watching, and analysing what’s worth the time. She loves talking to celebrities, asking questions that go beyond the usual. When she’s not working, she’s either glued to a new web series, hunting for underrated thrillers on OTT platforms, or rewatching iconic Bollywood moments.Read More
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