Uncork the young spirit

Star X have brought in as many as 32 wines, including sparkling red ones like Faber and fruity wines.

We’ve heard about wine over a Sonata in E Minor. What about wine over technosonic Chemical Brothers? This Saturday, a message was sent out to snobbish intellectuals: Wine is not about serious discussions where goblets remind you of the Alaskan flower or the smell of the pinewood cottage you stayed in at St. Moritz.

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Star X Wines is here with one sole objective, says its MD Ishvien Singh: “Our wines are affordable and we are targeting the generation that burns CDs and grooves to electronic music.”

With prices starting at Rs. 600-1050 a bottle, these wines, which come from Chile, South Africa, Argentina, Bulgaria and Serbia, are targeted at the young

Pooja Bedi lent oomph to the do

who sip wine at boisterous get-togethers.” So, they’ve roped in the sexy Pooja Bedi who showed enough leg (and enough curiosity about the wines) to keep you hooked throughout the interactive sessions conducted by sommelier Magandeep Singh.

The company had also imported Salsa dancers for the wine evening that went perfectly with the chicken tikkas doing the rounds. “We’ll organise promotional campaigns to woo the vodka sipping 20 somethings,” said Singh. Adds Purba Hardjosusono, MD of the Germany-based wine distributors and producers Schloss Wachenheim: “Studies show wine consumption is growing. It’s clear that Indian consumers are eager for more.”

Star X, the importers, have brought in as many as 32 wines, which include sparkling red ones like Faber from Germany, and fruity wines. Later they will bring in Bavaria beer from Netherlands.