In pics: What a 'perfect woman' looks like in 18 countries
A new study by UK-based online pharmacy, Superdrug Online Doctor, appears to confirm the notion that the ideals of beauty vary across borders.
“Beauty cannot be judged objectively, for what one person finds beautiful or admirable may not appeal to another,” so says the dictionary. Now, a new study by UK-based online pharmacy, Superdrug Online Doctor, appears to confirm the notion that the ideals of beauty vary across borders. Through their project called Perceptions Of Perfection, the 18-country study explored what a 'perfect body' looked like in different countries and the results were very interesting.


(Superdrug Online Doctor Photos)
"Widely held perceptions of beauty and perfection can have a deep and lasting cultural impact on both women and men," the website states. "The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world."
The company hired designers from countries around the world to Photoshop a stock image via Shutterstock to reflect the beauty standards of their specific countries. Below is the original image, a photo of a model wearing a bra, underwear and pink wedges, before the designers Photoshopped it:

The results are incredibly eye-opening as the designers not only made changes to the model's figure, but also to her hair colour, eye-shape, waistline, breasts and even the woman's shoes, to mold the photo into the ideal body type of that culture.
Out of the 18 designers, 14 were women and four were men.
In order to highlight a woman's perception of her culture's beauty standards, Superdrug asked the four male designers to Photoshop the image based on messages women in their countries receive about what an ideal body should look like, said Superdrug on their website. Head to the website to hear more about the project.
While some of the photos appear only slightly altered, in others, the original image is barely recognizable.
So, photos from China and Italy were dramatically Photoshopped to have very thin legs and arms, images from Colombia, Mexico and Peru, on the other hand, reflect the traditional voluptuous beauty standards of those areas with tiny waists, large breasts and curvy hips.
Read: These pictures of 'plus-size' Disney princesses show beauty comes in all sizes
Scroll below to see what the 'perfect woman' looks like in 18 countries: Some of these images are almost unrecognisable compared with the original photo.


















ABOUT THE AUTHORSanya PanwarWith a keen eye for detail and a heart for storytelling, Sanya is a seasoned lifestyle journalist who has spent over a decade documenting the intersection of aesthetics and substance. Since stepping into the media world in 2012, she has cultivated a career defined by versatility, curiosity, and an unwavering passion for what makes life both beautiful and meaningful. Over the last many years, she has navigated the fast-paced realms of health, wellness, fitness and fashion while pivoting seamlessly into the nuances of decor and travel. Her work often explores the deeper layers of modern living, delving into art and decor trends that transform spaces, insightful perspectives on gender, parenting, and mental health, immersive travel narratives that capture the essence of a destination. A self-proclaimed aesthetics enthusiast, Sanya doesn't just report on trends — she analyses them. Whether she’s identifying the next shift in fitness or discovering a breakthrough in design, she uses her platform to spark meaningful conversations that resonate with a contemporary audience. Sanya is an alumna of St. Xavier’s College, Kolkata, and the Asian College of Journalism (ACJ), Chennai, where she honed the investigative rigour she brings to her lifestyle reporting today. When she isn't chasing deadlines or conducting interviews, Sanya practices what she preaches. You’ll likely find her sipping matcha, practicing yoga, or scouting the newest cafes. Above all, she finds her balance in nature — whether it's a quiet hike or a moment of reflection in the outdoors, she remains constantly inspired by the tranquillity of the natural world.Read More
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