India’s first online fashion brand showcases private label
Indian e-commerce market has come of age with Yepme. Yepme, India’s first online fashion brand showcased its Private Label men’s apparel, footwear and accessories collection recently in the capital. Dino Morea, Rahul Dev, Rajneesh Duggal and Shawar Ali walked as showstoppers.Updated: Aug 16, 2011 19:01 IST
Indian e-commerce market has come of age with Yepme. Yepme, India’s first online fashion brand showcased its Private Label men’s apparel, footwear and accessories collection recently in the capital. Dino Morea, Rahul Dev, Rajneesh Duggal and Shawar Ali walked as showstoppers.
The theme for the fashion show was "Dress by Occasion" and it featured formals, casuals, outdoor and party wear. The Yepme menswear range is a culmination of Fit, Fashion and Fabric brand. The collection is targeted at the alpha male who wants to look good at all times.
Indian retail e commerce businesses are now seeking to move up the value chain by getting into high margin and large volume play of private label fashion brand.
Speaking of the brand, Mr Gaur, CEO: "Most leading Indian offline fashion brands have under 100 standalone outlets. Even multi-brand outlets have only 1,000 stores serving a country of 1 Billion, with over 350 Million living in Urban India (a larger than US population). With the reach of the internet, the online brand Yepme, will have the capability to reach to all Indians, even those with no access to an online payment facility, as Yepme offers Cash of Delivery. In Cash of Delivery the customer pays the courier company at the time of parcel delivery. Yepme has s 30-day no fuss returns policy."
"As for the products, we promise a lifelong affair with the Yepme brand in your wardrobe. Because we don't just sell great merchandise, we create experiences, and craft memories. Yepme.com is a new age e-commerce website currently focusing on men's apparel, footwear & accessories. We are planning to grow our customer base by adopting integrated online marketing strategies, and in the process, enhance the e-retailing concept in India," he added.
Holding technology as its prime catalyst, the online portal works on integrated web technology, ensuring a single window flow from order to final dispatch. It has integrated advanced and highly user friendly facilities like ‘Virtual Dressing Room’ where users can try the merchandise before moving onto actual purchase. This technological edge lends the company a unique tool that sets it ahead of the competition and ensures an outstanding user experience.
First Published: Aug 16, 2011 13:25 IST