Punjabi Saraf Jewellers first to get world test lab seal
PUNJABI SARAF Jewellers, Bada Sarafa, is the first diamond jewellery showroom in the City to be fully certified by the International Gemological Institute (IGI), the world?s largest independent laboratory for testing and grading gemstones and fine jewellery.Updated: Oct 07, 2006 16:20 IST
PUNJABI SARAF Jewellers, Bada Sarafa, is the first diamond jewellery showroom in the City to be fully certified by the International Gemological Institute (IGI), the world’s largest independent laboratory for testing and grading gemstones and fine jewellery.
IGI’s unique mobile laboratory has certified Punjabi Saraf Jewellers collection of diamond jewellery, which has been graded by IGI technicians based on cut, carat, clarity and colour.
Addressing media persons on Friday, Punjabi Saraf Jewellers Joint Director Ajay Anand said, “Our objective has always been to provide our customers with the highest quality and most finely crafted gold and diamond jewellery; with IGI certification for all our diamonds and diamond jewellery, we hope to provide our customers complete confidence and assurance on the quality of the diamond jewellery being purchased here.”
IGI India Managing Director Tehmasp Printer said he was happy that Punjabi Saraf Jewellers had decided to certify their entire showroom with IGI in their pursuit of providing ultimate consumer satisfaction and confidence. The IGI certification conforms to the international standards of excellence, integrity and accuracy and adds credibility to the diamond jewellery being purchased at the showroom.
Diamond Trading Company (DTC) area manager Deepak Bhatia said India has become the third largest market in diamond jewellery, and Indore is among the top 10 cities in terms of growth in diamond jewellery market.
“When you compare the charts of the past 10 years, it is clear that diamonds give highest return on investment (ROI) even more than gold,” he said. Only 12 percent of the Indians wear diamonds, and looking at the untapped potential, DTC has launched a nationwide market campaign with variety of schemes on offer, he said further.
Punjabi Saraf Jewellers joint director Sumeet Anand said that their decision was by choice and not compulsion. “It is just another step in our endeavour to provide the highest quality to our customers.”
First Published: Oct 07, 2006 16:20 IST