KFC, 2 other firms fined Rs 30K for wrong branding in Indore

The Indore city administration on Wednesday slapped a fine of Rs 30,000 on Yum Foods, the owners of popular fast food chain KFC, and two other companies for using bread with wrong nutritive information on the product.

The Indore city administration on Wednesday slapped a fine of Rs 30,000 on Yum Foods, the owners of popular fast food chain KFC, and two other companies for using bread with wrong nutritive information on the product.

City additional district magistrate Rakhi Sahay imposed the fine, saying that the company violated norms of the Food Safety and Standards Act-2006.

On May 23, 2015, the food safety team raided the KFC outlet in the city and collected samples and sent it for testing to a laboratory in Bhopal.

The result of the tests was submitted to the ADM, who took the decision to fine the outlet on Tuesday, said food safety officer Rajesh Jaiswal.

“There were certain irregularities of misbranding found on the packaging, including the nutritive value, calorie count, and ingredients were found to be different for what was mentioned on the packet,” he said.

A case was filed against the Yum Foods, owners of the KFC fast food chain, Baked Best food limited– a Maharashtra-based bread manufacturer and Radha Krishna Foodland Private Limited, distributor of the bread.

“Four people were made a party by the department, as it was decided that the blame cannot be completely put on one company,” said Jaiswal.

A case was also registered against the representatives of the bread distribution firm Sandeep Palay and manufacturer Ram Rajivan Verma, he said.

The ADM said that people who have been fined will have to pay the fine within a month’s time.