Sabyasachi Mukherjee targeted by trolls for picking 'unhappy models' in jewellery ad

Published on: Nov 29, 2021, 09:54:30 IST

By Krishna Priya Pallavi, Delhi

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Sabyasachi Mukherjee targeted by trolls for picking 'unhappy models' in jewellery ad

Designer Sabyasachi Mukherjee became the target for online trolls after he released a jewellery campaign for his brand. Netizens criticised the models starring in the ad for the way they looked in it.

Ace fashion designer Sabyasachi Mukherjee has come under heat once again for his latest jewellery collection. The designer recently launched his brand's fine jewellery Autumn Winter 2021 collection campaign. One of the images used for the promotion became the receiving end for massive trolling online, with criticism directed towards the three models starring in it.

The image used for the jewellery campaign features three supermodels decked in Sabyasachi jewellery and clothing. It was shared on Instagram with the caption, "Sabyasachi Fine Jewellery @sabyasachijewelry featuring uncut and brilliant cut diamonds, opals, pearls, emeralds, aquamarine and coloured stones in 22k gold." The photo garnered both criticism and praise online.

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ALSO READ | Fashion designer Sabyasachi under fire for recent collection

However, the hate was directed towards the way models looked in the images. Many users wrote problematic opinions where they criticised the women in the photo for their looks, expression and asked them to "smile more." Statements like, "Why are these looking so sad. Not happening", "All look in mourning," "Seriously who wants to look like widows?" and "Has de behen," were posted on Twitter and Instagram.

Take a look at some of the trolls' comments:

These comments reminded us of all the unsolicited advice women receive for just looking a certain way and the criticism they face for their bodies and appearances. Though the internet was full of trolls targeting the ad, many came out to support the designer and the models.

"The number of women I have seen troll these 3 models over their looks is sickeningly high. The ad is literally for Sabyasachi jewelry...so I don't understand the obsession on their "lusterless skin". Just say y'all have an issue w models looking like average Indian women in an ad," one user wrote.

See some of the comments:

Earlier, Sabyasachi was targeted by trolls for The Royal Bengal Mangalsutra campaign. The ad featured a same-sex couple and was called 'obscene' and 'shameful'.

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ABOUT THE AUTHOR
Krishna Pallavi Priya
Krishna Priya Pallavi is a journalist with over 9 years of experience, covering health, fashion, pop culture, travel, wellness, entertainment, festivals, mental health, art, decor, fitness, and sex and relationships. She is an alumna of the Indian Institute of Mass Communication (IIMC), Dhenkanal, and holds an undergraduate degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, Delhi. Her strong academic foundation informs her analytical and detail-oriented approach to storytelling, helping her uncover stories where none seem to exist. Before joining Hindustan Times, Pallavi worked with some of India’s leading media organisations. She spent close to three years at India Today, where she honed her newsroom skills and developed a sharp editorial sensibility. She also worked for over a year and a half at Vagabomb, ScoopWhoop’s feminist digital platform, where she explored stories through a gender-sensitive, socially aware lens. Pallavi has a deep interest in global fashion trends and international fashion seasons, and enjoys interviewing celebrities and tracking pop culture movements—interests that frequently translate into engaging, reader-friendly stories. Alongside lifestyle and entertainment, she has a keen eye for impactful health and wellness journalism, regularly interacting with doctors, designers, and digital content creators to bring nuance and credibility to her work. Born and raised in Haryana, Pallavi remains deeply connected to her ancestral roots in Odisha. Her ability to spot fresh angles brings curiosity and depth to stories she pursues. When not chasing deadlines, she enjoys spending time with her dog, planning her next vacation, reading, running new trails, and discovering new destinations.Read More

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