Google's search engine usage up 70 pc in India

The use of Google's search engine by Indians has been increased by 70 per cent this April over the year-ago period, a top company official said.

The use of Google's search engine by Indians has been increased by 70 per cent, a top company official said.

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"The total intensity of Google usage in India has been increased by 70 per cent this April over the year-ago period," Google India Business Head, Narasimha Jayakumar told reporters on the sidelines of a Google exhibition of newer technologies called 'Google Creative Sand Box.'

According to Google's 'Brand Zeitgeist' which highlights the most searched brands, mobile phone maker Nokia emerged as the most searched brands in India followed by State Bank of India, Samsung, Sony and BSNL, he said.

Financial sector has recorded a 73 per cent growth in terms of searches and it is a mature category with 80 per cent queries containing specific brands, Jayakumar said.

"The 33 per cent of the queries from the financial sector were about banking and net banking is the top activity," he said.

In insurance, LIC is the top searched brand followed by ICICI Prudential and Bajaj Allianz.