BJP banking on Modi magic for this Bihar election

Updated on Sep 17, 2015 05:17 PM IST

A giant cut out of Prime Minister Narendra Modi looms over Patna’s busiest IT Circle. “Modi ney diya, wadey sey jyada” (Modi gave more than he promised), the giant banner alludes Modi’s Rs 1.25 lakh crore package for Bihar.

Hindustan Times | By, Patna

A giant cut out of Prime Minister Narendra Modi looms over Patna’s busiest IT Circle. “Modi ney diya, wadey sey jyada” (Modi gave more than he promised), the giant banner alludes Modi’s Rs 1.25 lakh crore package for Bihar.

The Bharatiya Janata Party (BJP) believes pitching Modi is a shrewd strategy. “It ensured media recall and larger than life imagery built on his successful forays abroad”, a party worker Dhananjay said.

It also saved BJP the trouble of projecting a CM candidate. Having successfully converted the Bihar political discourse from inanities and nit-picking to force rivals to walk the talk, the BJP emphasis is now centred on Modi’s charisma versus chief minister Nitish Kumar’s Bihari asmita (Pride) and a development package, which it insists, ‘the Centre alone can deliver’.

It also argues a Centre-state symphony-government’s in Delhi and Patna simultaneously, to fast track Bihar.

That’s the gist of its aggressive campaign unleashed last month to win the ‘battle of Bihar’.

“It surely is a ‘make or break’ campaign for the BJP”, says Shivanand Tiwary, former Kumar aide and JD-U dissident, who had warned his party executive in January 2014, not to underplay the Modi impact.

Tthe BJP is determined it will not lose Bihar.

A loss could spell a Panipat as it would lose it political momentum nationally and encourage its rivals to gang up against it.

The Bharatiya Janata Party’s strategy has been to draw a longer development line than Kumar.

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  • ABOUT THE AUTHOR

    Mammen Matthew heads the Bihar edition of Hindustan Times. He has nearly three decades of reporting experience on socio-economic issues and politics in Bihar and Jharkhand. He has specialised in health, Left Wing Extremism and issues of flood plains.

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