Doordarshan is most-watched channel in India as 80-90s TV shows make a comeback

Updated on Apr 11, 2020 12:53 PM IST

Shows such as Mahabharata, Ramayana, Buniyaad and others have made DD the most watched TV channel this week.

Dara Singh in Ramayana and Shah Rukh Khan in Circus.
Dara Singh in Ramayana and Shah Rukh Khan in Circus.
Press Trust of India, Mumbai | By

Getting back classic programmes like Ramayana to keep locked down people entertained has catapulted Doordarshan (DD) to be the most watched channel in India for week ended April 3, BARC said on Thursday.

The national broadcaster could achieve the feat, which involves a nearly 40,000% jump in viewership in the evening and morning bands, despite a surge reported by the private broadcasters who are also experiencing higher viewership, the Broadcast Audience Research Council (BARC) said.

 

Starting with the Hindu mythology series Ramayan, DD has got back other classics like Mahabharat, Shaktiman and Buniyaad to serve the audiences during the three-week lockdown. Most of these were produced when DD monopolised TV broadcasting in the country.

BARC attributed the telecast of Ramayan and Mahabharat for DD’s emergence to the top, while the other programmes also helped improve its position in select time slots.

Prime Minister Narendra Modi’s appeal of switching off lights at 9 pm last Sunday led to the lowest ever viewing in that time segment since 2015. His speech announcing the lighting of lamps had fewer viewers.

 

Modi’s speech to appeal people to light lamps after shutting down of the lights had fewer viewers as compared to his speech announcing the lockdown, it said, specifying the numbers at 119 million versus 197 million.

South-based Sun TV’s strategy of broadcasting classics has also paid off and helped it jump on viewership, while a few paid Hindi general entertainment channels (GEC) who have introduced classics have also seen jump in viewership.

Also read | Sunny Leone: ‘First thing I want to do after lockdown is drop my kids off to school and have a breather’

The overall TV viewership grew 4% as compared to the previous week and was 43% higher than the pre-Covid-19 outbreak period, the council said. Channels in the news and movies genre recorded an all-time high growth in viewership during the week, with Hindi movies surpassing GEC segment, it said.

Interestingly, despite the absence of any new sporting event, the viewership for sports channels grew 21% as they beamed India’s cricket wins from the past and also WWE matches from the past, it said.

Follow @htshowbiz for more

Get more updates from Bollywood, Hollywood, Musicand Web Seriesalong with Latest Entertainment Newsat Hindustan Times.
SHARE THIS ARTICLE ON
SHARE
Story Saved
×
Saved Articles
Following
My Reads
My Offers
Sign out
New Delhi 0C
Sunday, October 02, 2022
Start 15 Days Free Trial Subscribe Now
Register Free and get Exciting Deals