Prabhas a.k.a Baahubali exhibited his acting prowess onscreen with the two film franchise Baahubali and the whole of India is witnessing the mania. It is a known fact that the actor, who played the titular role in India's most celebrated film, dedicated 5 years of his career solely to Baahubali. However, what remains unknown is that Prabhas let go of Rs. 18 crore worth of Brand endorsements that came his way during filming for the franchise. Prabhas who was an accomplished name down South was approached by brands ranging from apparel, shoes to fitness and FMCG products, brand makers across segments had reached out to Prabhas during the filming of Baahubali, but the actor held his ground. Recently, director SS Rajamouli expressed his sheer awe at Prabhas' commitment to the film, sharing that Prabhas chose to stay true to his commitment to Baahubali.