Facebook ‘data breach’ row: Cambridge Analytica in talks with BJP, Cong for 2019 elections

UPDATED ON MAR 19, 2018 06:01 PM IST
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A data analytics firm in the eye of an international storm for allegedly harvesting personal data without the consent of Facebook users will continue its outreach in South Asia in the run-up to key elections in India, Sri Lanka and Bangladesh, according to two people familiar with the matter.

The firm, Cambridge Analytica (CA), and its India partner, Oveleno Business Intelligence (OBI) Private Limited, have spoken to both the Congress and the BJP for a possible collaboration for their 2019 Lok Sabha election campaigns, said one of the people quoted above.


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