Indian fans celebrate after their team's victory against Pakistan in the men's field hockey bronze medal match between India and Pakistan at the 2018 Asian Games in Jakarta on September 1, 2018. (Photo by AAMIR QURESHI / AFP)(AFP)
Indian fans celebrate after their team's victory against Pakistan in the men's field hockey bronze medal match between India and Pakistan at the 2018 Asian Games in Jakarta on September 1, 2018. (Photo by AAMIR QURESHI / AFP)(AFP)

Asian Games TV viewership better than FIFA World Cup, Wimbledon

Previous viewership of Asian Games were significantly lower at 40.9 million and 32.6 million in 2014 and 2010, respectively. However, these numbers, measured by TV ratings agency TAM, were for a different universe and hence no direct comparison can be made.
By Vidhi Choudhary | Hindustan Times, New Delhi
UPDATED ON SEP 07, 2018 09:21 AM IST

In line with the rise of non-cricket sporting events in India, the recently concluded Asian Games, clocked a viewership of 112 million over two weeks (August 18 -31) with an average per day viewership of eight million as per data shared by official broadcaster Sony Pictures Networks India Pvt Ltd.

The numbers, provided by TV viewership measurement agency Broadcast Audience Research Council (Barc), represent viewers across rural and urban India above two years of age across nine channels including Sony Ten 1, Sony Ten 2, Sony Ten 3, Sony ESPN and state broadcaster DD Sports.

Viewership data for the last two days of Asian Games – September 1 and 2 September – are still not out. The 18th Asian Games held in Jakarta and Palembang saw India’s best medal tally with 69 medals compared to 57 and 65 in 2014 (Incheon) and 2010 (Guangzhou), respectively.

Previous viewership of Asian Games were significantly lower at 40.9 million and 32.6 million in 2014 and 2010, respectively. However, these numbers, measured by TV ratings agency TAM, were for a different universe and hence no direct comparison can be made.

ALSO READ: Sports Minister Rajyavardhan Singh Rathore rewards Govindan Lakshamanan with 10 lakh

Daily viewership for the Jakarta Games has increased three times since 2014 from 2.6 million to 8 million. In comparison with the viewership of 2016 Rio Olympics and the Gold Coast Commonwealth Games earlier this year, Asian Games fall in the middle.

While Rio Olympics were seen by 201 million Indians, Commonwealth Games clocked 88.4 million viewers. Both these numbers are for live coverage and include Doordarshan’s sports channel.

In 2018 itself, Asian Games have trumped the overall viewership of both the FIFA World Cup and Wimbledon. Live broadcast of FIFA World Cup matches saw 110 million viewers while Wimbledon recorded 19 million viewers over two weeks. The Indian Premier League is of course far ahead -- 530 million over 51 days.

“The spread of states from where the winners come and the variety of new disciplines in which medals have been scored is quite likely the reason for the rise in viewership in India,” said Harish Krishnamachar, co-founder, Sportoid, a sports consultancy firm. Of the 69 medals India won, athletescame from 21 states and Union Territories (UTs).

“Asian Games have a different kind of importance in the sporting landscape. Since national pride is involved, it has different kind of emotions attached that makes it stand out,” said Rajesh Kaul, head for the sports business and chief revenue officer (distribution) at Sony Pictures Networks India.

“The sports market in India is evolving, the overall audience taste for sports properties has changed phenomenally over the last couple of years. Five to seven years back we were a completely cricket dominated country now it is clearly moving towards a multi-sport viewing culture, added Kaul.

Most viewed events at the Asian Games included athletics, badminton and wrestling at 38.1 million, 29.2 million and 27.4 million, respectively. Athletics contributed 19 medals to India’s overall tally. While the shuttlers won a silver and a bronze, the wrestlers clinched three, including two gold medals.

SHARE THIS ARTICLE ON
Close
File image of Rishabh Pant.(BCCI)
File image of Rishabh Pant.(BCCI)

‘His shot selection has improved': Dasgupta says Pant is ‘enjoying his cricket’

PUBLISHED ON MAR 09, 2021 10:42 AM IST
Pant’s dynamic comeback after a series of failure in the previous years has delighted former Indian stumper Deep Dasgupta.
Close
Kevin Pietersen and Joe Root.(File/PTI)
Kevin Pietersen and Joe Root.(File/PTI)

'Some batters couldn't aggregate 100 runs in 6 weeks': Pietersen defends Root

PUBLISHED ON MAR 09, 2021 10:00 AM IST
While the England batting unit is facing flak for not being able to apply themselves in tough conditions, Pietersen defended Root saying that as a captain, he had other areas to focus on as well.
Close
Rishabh Pant and Jos Buttler.(PTI/File)
Rishabh Pant and Jos Buttler.(PTI/File)

'Pant smashing century, while Buttler is in hotel room doesn't look right'

PUBLISHED ON MAR 09, 2021 09:13 AM IST
Writing in a column for the Daily Mail, Hussain said that he understands the reasons behind the policy, but questioned the manner it was implemented.
Close
File photo of Virat Kohli and Ravi Shastri.(Reuters)
File photo of Virat Kohli and Ravi Shastri.(Reuters)

'Get rid of excuses': Shastri reveals what captain Kohli wanted from his team

UPDATED ON MAR 09, 2021 09:08 AM IST
In a recent interaction with the media, after India defeated England in the fourth Test in Ahmedabad, Shastri said that one of the things that he has learned since becoming head coach is the importance of man-management.
Close
Kane Williamson, New Zealand captain.(Getty Images)
Kane Williamson, New Zealand captain.(Getty Images)

NZ skipper Williamson out of Bangladesh series with elbow injury

Reuters
PUBLISHED ON MAR 09, 2021 08:18 AM IST
Williamson, who led the 'Black Caps' to a 3-2 T20 series win over Australia on Sunday, has a small tear in his left elbow tendon and had been "experiencing irritation" in the latter half of the summer, NZC said in a statement.
Close
Sachin Tendulkar and Yuvraj Singh.(100MB Youtube/Screengrab)
Sachin Tendulkar and Yuvraj Singh.(100MB Youtube/Screengrab)

'Our god still not giving up on cricket': Sehwag leaves Sachin, Yuvraj in splits

PUBLISHED ON MAR 09, 2021 08:06 AM IST
The trio, who are part of the Indian Legends, will face England Legends in Match 9 on Tuesday and ahead of fixture, the three former India batsmen were spotted in a jovial mood. I
Close
India's Mohammad Siraj celebrates a dismissal with teammates during the 4th Test Match between India and England at Narendra Modi Stadium in Ahmedabad on Thursday. (BCCI/ANI Photo)
India's Mohammad Siraj celebrates a dismissal with teammates during the 4th Test Match between India and England at Narendra Modi Stadium in Ahmedabad on Thursday. (BCCI/ANI Photo)

Mohammed Siraj, Washington Sundar use IPL as launchpad for Test career

By Rasesh Mandani
PUBLISHED ON MAR 09, 2021 07:46 AM IST
The RCB duo has used inherent strengths to showcase worth in Test cricket, in the historic series in Australia and against England.
Close
Sourav Ganguly and Rishabh Pant.(File/Reuters)
Sourav Ganguly and Rishabh Pant.(File/Reuters)

'In my time, we had Sehwag, Yuvraj, Dhoni': Ganguly hails 'game-changer' Pant

PUBLISHED ON MAR 09, 2021 07:29 AM IST
Ganguly, a former India captain, who has given some of the best match-winners to Indian cricket, such as the likes of Yuvraj Singh, Virender Sehwag, and MS Dhoni, feels Pant possesses traits similar to these aforementioned names.
Close
India cricketers warm up. (BCCI/Twitter)
India cricketers warm up. (BCCI/Twitter)

Mithali-led India eye comeback against South Africa

By Sharad Deep, Lucknow
PUBLISHED ON MAR 08, 2021 10:50 PM IST
  • Mithali Raj-led hosts eye a comeback post an eight wicket loss in the opener on Sunday.
Close
Sam Curran bowls in the nets. (Getty Images)
Sam Curran bowls in the nets. (Getty Images)

If CSK reaches final, it might be bit different: Sam Curran on NZ Test series

PTI, Ahmedabad
PUBLISHED ON MAR 08, 2021 09:44 PM IST
With the ongoing debate in England about England players choosing IPL over Test matches, Curran's statement was like a reality check for English cricket.
Close
File picture of Michael Vaughan(Getty Images)
File picture of Michael Vaughan(Getty Images)

England cricket's leadership power lies with Morgan, not Root: Vaughan

By hindustantimes.com, New Delhi
UPDATED ON MAR 08, 2021 09:06 PM IST
Vaughan is clearly not happy with the policy as he argued that England Test skipper Joe Root should also get to pick his best players irrespective of ECB's rotation policy.
Close
File image of Sourav Ganguly. (Getty Images)
File image of Sourav Ganguly. (Getty Images)

India-New Zealand World Test Championship final in Southampton: Ganguly

PTI, New Delhi
PUBLISHED ON MAR 08, 2021 08:50 PM IST
  • Southampton, with a five-star facility inside the stadium, will make it easier for both the ICC and the England and Wales Cricket Board to create a bio-bubble for the two teams.
Close
The Indian national women's team ahead of the first ODI against South Africa. (BCCI)
The Indian national women's team ahead of the first ODI against South Africa. (BCCI)

India women's team to play one-off Test against England

Reuters, New Delhi
UPDATED ON MAR 08, 2021 08:57 PM IST
  • It will be India women's first game in the longest format of the game since November 2014 when the Indian players took on South Africa.
Close
KL Rahul in action during the Australia series. (Getty Images)
KL Rahul in action during the Australia series. (Getty Images)

T20I dilemmas: Tough calls between Dhawan and Rahul, Chahar and Bhuvneshwar

PTI, New Delhi
PUBLISHED ON MAR 08, 2021 06:50 PM IST
  • India vs England: The Indian team management faces a problem of plenty going into the five T20I against England starting Friday.
Close
Devdutt Padikkal celebrates his fourth consecutive List-A century.(Twitter)
Devdutt Padikkal celebrates his fourth consecutive List-A century.(Twitter)

Ton-up Padikkal sends message to selectors as Karnataka thrash Kerala

PTI, New Delhi
PUBLISHED ON MAR 08, 2021 06:27 PM IST
  • Padikkal sent a strong message to the national selectors before England ODIs as he slammed his fourth consecutive List A ton.
Close
SHARE
Story Saved
OPEN APP