The concert and screening aim at raising awareness as well as funds for eye donations. The team is taking the initiative November 1 at PVR Ambience Mall in Gurgaon in aid of Mahindru Foundation, which is dedicated to eradication of curable blindness. They are "proud" to be associated with the cause.
The Rang Rasiya
team aims to raise funds for two upcoming eye banks -- one in association with Lotus Eye Hospital, Mumbai and another in association with Bhuvneshwari Madharai's Ashram, Rishikesh.
To promote the cause and encourage others to pledge their eyes, the team of the film including Randeep Hooda, Nandana Sen, director Ketan Mehta and producers Deepa Sahi and Aanand Mahendroo, the singers and associates will also support this noble cause by pledging their eyes, read a statement.
Alongside the special screening of Rang Rasiya, a special musical concert featuring Sunidhi Chauhan, Kailash Kher and Sufi folk singers from Rajasthan will also be held at The Leela, Gurgaon to support the cause.
Rang Rasiya is based on the life and times of 19th century painter Raja Ravi Verma.