Samsung aims at 60% market share in premium TVs this year
The company aims to increase its share in the overall pannel market to 35%, from 31%.Updated: May 02, 2017 15:32 IST
South Korean consumer electronics major Samsung is aiming to corner around 60% market share of the premium TV segment by the end of this year.
The company, which on Tuesday launched Smart QLED TV here to strengthen it’s position in the premium segment, is expecting panels of 40 inches and above to drive majority sales.
“We are aiming to take our share in the premium panel market to 60% by the end of this year from the present 48%. This would be helped by our new TV range as QLED series,” said Samsung India VP CE Rajeev Bhutani.
He further added: “The company would also increase its share in the overall pannel market to 35%, from 31%.”
Presently, in value terms, the overall size of the indian TV market is around $2.4 billion (Rs 15,430 crore). The market is an intensely competitive one as new entrants have come into the low cost segments as well as in the premium 40 inch plus segment.
According to Bhutani, in panels of 32 inches and below, the industry has not witnessed any growth.
“As far as Samsung is concerned, we would continue to operate in all screen sizes across all points. However, our endeavour would be to drive and showcase the consumer the latest innovative products, which in turn is creating and driving the market in the 40 inch and above segment,” he added.
The company has priced the QLED series between Rs 3.14 lakh and Rs 24.99 lakh for screen sizes of 55 inch to 88 inch.
Samsung has come with a pre-book offer for its QLED TV under which it is offering Samsung Galaxy S8 (Gold) free to customers who book up to May 21.