'The commercial art industry is maturing'
Priyanka Parashar,Technical Instructor, Maya Academy of Advanced Cinematics speaks to Carla Gupta Sarkar.
What is the present status of the industry?
The graphic and commercial art industry is maturing. It made an appearance 10 years ago and has been evolving ever since. According to the latest statistics, it generates a revenue of US $ 500 million. The animation industry is set to grow at the rate of 30 per cent each year.
What is the future of the commercial and visual art industry?
The future of the industry is indeed very bright. The concept of outsourcing international projects to Indian studios is fast gaining popularity. The graphic art industry is expected to cross US$1.5 billion in the next two-three years. Indigenous production houses are currently on a growth track.
How are Delhi and NCR placed in the development of the industry?
The overall awareness and demand is growing across India. Though the main hubs of the industry are Mumbai, Chennai and Bangalore, Delhi is not far behind. There are a number of television channels and advertising agencies that hire graphic artists. Most of the post-production work (that involves special effects, lights, 3D etc) is done in Delhi.