Now Australian films head the India way too
International interest in India's Rs.100 billion ($2 billion) film industry is surging. After Hollywood giants, Australian filmmakers in search of innovative stories and financial partners are looking to India.entertainment Updated: Apr 27, 2009 20:30 IST
International interest in India's Rs.100 billion ($2 billion) film industry is surging. After Hollywood giants, Australian filmmakers in search of innovative stories and financial partners are looking to India.
They have already launched a bunch of India-centric movies like The Waiting City, An Indian Summer and Bollywood Down Under.
"We are looking at India-centric, good Australian stories as these category storylines will aid in world marketing," Anupam Sharma, founder and director of Australian production house Films and Casting Temple, told IANS via email.
Sharma clarified that he wasn't investing in Indian movies, but added that Australian filmmakers would surely be interested in co-productions with Indian producers as well.
"We are not investing in Indian films. We are developing India-centric international films for the global market. We are hoping to utilise the combination producer offset available in Australia with the 18 percent growth in Indian film market and the worldwide popularity currently being enjoyed by India-centric films. So we are definitely aiming for co-production projects with our Indian counterparts," said Sharma, who is also a filmmaker.
That British filmmaker Danny Boyle's India-centric Slumdog Millionaire went on to win eight Oscars is also one of the reasons for increasing international interest in India.
Australian collaborative films centred on India are in various stages of development, including projects by leading Australian producers like Bill Bennett, Anupam Sharma, John Winter, Jim McElroy and David Wood.
The Waiting City by Claire McCarthy, about an Australian couple adopting an Indian, is the first Australian film shot wholly in India and is set to release later this year, reported Australian Financial Review.
Sharma is working on quite a few India-centric ventures.
"I'm co-producing director Bill Bennett's film, which is an on-the-edge thriller set in the dusty, parched canvas of north India. I'm also working on other co-productions with India-centric stories like An Indian Summer, Family Unit, Bollywood Down Under and a feature-length documentary titled Bollywood Bazaar," said Sharma.
Australian producers are also keen to establish a co-production treaty with India to enable co-investment from each country to happen more easily, said Geoffrey Brown, executive director of Screen Producers Association of Australia (SPAA).
"In this regard, there is some good news. Our Foreign Minister Stephen Smith announced last week that he had approved the opening of negotiations for a co-production treaty between our two countries," Brown told IANS in an email interview.
But unlike Hollywood firms, which have co-produced Bollywood films like Chandni Chowk To China and Saawariya, Australian filmmakers are not keen on investing in typical Indian movies.
"Australians are very unlikely to invest in Indian films without some Australian component. Our producers are looking to make films with stories that work for both the countries in all genres. Comedies, social issue films, masala, romance and thrillers seem the most likely genres to begin with. There are also some wonderful documentary series to be made in India also," Brown explained.
Last year, a delegation of Australian producers attended the International Film Festival of India (IFFI) to discuss future co-productions.
Nina Lath Gupta, managing director of India's National Film Development Corporation, said over phone from Mumbai: "This primarily was to establish contacts ... They didn't come with any projects. They just wanted to explore Indian markets."
Australian filmmakers haven't set a cap on the budget for proposed co-productions with Indian filmmakers as of now.
"No set budgets, but we would always have to be mindful of attracting an audience that could ensure recovery of the film's budget for all investors," said Brown.
The Australian Financial Review also stressed in an article in February that a major impediment to filmmaking in India is the absence of a co-production treaty.
"There is very little government handouts in India, which has been the argument against it," Winter, who is producing two Indian-centric films, was quoted as saying by the newspaper.
Lath Gupta said: "In foreign countries, governments give grants but in India, a vast majority of films are being made by private producers. As far as a co-production treaty is concerned, I can't say anything as it falls under the ministry."
(Arpana can be contacted at email@example.com)
First Published: Apr 27, 2009 15:54 IST