Sharara pants hit the streets
The biggest compliment for designers is to see their collections on the ramp trickling down into wardrobes everywhere. And that’s exactly what’s happening to designer Asmita Marwah.india Updated: May 04, 2010 13:46 IST
The biggest compliment for designers is to see their collections on the ramp trickling down into wardrobes everywhere. And that’s exactly what’s happening to designer Asmita Marwah.
After promoting them for the past five years, Marwah is happy to be informed that stores in shopping hubs Colaba Causeway and Linking Road, Bandra are finally stocking imitations of her sharara pants.
“It’s good news because I’ve been doing them for more than five years now and it’s finally trickling down. In fact, I was just telling my assistants that we needed more variants because we have sold out everything that we have in our studios.”
Our street wear research revealed that sharara pants are the new ‘it’ pants for teenagers, who aren’t in the mood to bear the heat in skinny jeans.
Megha Mehrotra, a student at Sophia College, says she was first tempted when she saw her friend wearing the pants. “I got my first pair of sharara pants from Delhi, and picked up three more from Linking Road and Colaba. I love the pattern. They’re extremely comfortable in the humid climate.”
Rutvi Solanki from L S Raheja College, says that she bought three pants from Colaba Causeway, “I like them because they are comfortable and also look colourful and attractive.”
Designer Arjun Saluja had introduced his loose palazzo pants for men, taking inspiration from the dhoti. He affirmed that the look was slowly becoming popular thanks to its comfort level.
Introducing the samurai pants, Marwah says, “While the sharara pant’s popularity lies in its comfort and ability to suit every body type, the samurai pant is meant more for slimmer women. But both can be carried off well with a tight-fitting tee or tank top and a pair of comfortable wedges.”
–Inputs by Vishwa Vyas and Rashmi Surve
First Published: May 04, 2010 13:34 IST