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Alia Bhatt's hairstylist warns against straightening damp hair because of this ‘irreversible damage’

Updated on: Aug 12, 2025, 11:42:58 IST
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Amit Thakur works with many celebs and shares insights on the correct way of hair styling. (PC: IG)
Amit Thakur works with many celebs and shares insights on the correct way of hair styling. (PC: IG)

Celebrity hair stylist Amit Thakur called out the common mistake of using a straightener on wet or damp hair. It causes something called ‘Bubble Hair Effect.’ 

Straightened hair is coveted for its sleek, tamed, luscious strands. But rushing to straighten damp hair can cause serious damage. Celebrity hairstylist Amit Thakur, who has styled several A-lister celebs, including Nita Ambani, Alia Bhatt, Katrina Kaif, frequently shares styling lessons with his community on Instagram. In an August 11 post, he addressed the common habit of straightening damp hair and how it triggers the ‘Bubble Hair Effect.’

ALSO READ:Alia Bhatt, Nita Ambani’s hairstylist shares his easy hack to style curtain bangs at home

What is the ‘Bubble Hair Effect’?

Amit Thakur unpacked a common mistake that many may be making. Explaining exactly what happens when you apply heat to wet strands, he elaborated, “Using a straightener on damp hair is a complete no-go. When you use heat on wet or damp hair. The water inside the hair strand boils and turns into steam. And since the moisture has no way to escape, it expands into the hair, literally blasting tiny holes through the hair shaft. And this is what we call the Bubble Hair Effect.”

Most importantly, the damage caused by this effect isn’t just surface-level. Your rush to achieve sleek hair is costing the very core integrity of your hair’s strength, affecting its essential protein. Amit explained, “It literally weakens the protein structure of your hair, making it more brittle, prone to breakage and also harder to repair.”

What is the right way to straighten hair?

Amit Thakur warns that the damage caused by straightening damp hair isn’t temporary, as he said, “The long-term effect of this can be irreversible damage.” The consequences are long-lasting, causing you to lose the natural strength and resilience of your hair over time.

So, what is the correct way to style your hair? Amit shared, “ I always advise to dry your hair 100 per cent before using any curling iron or straightening machine, and also most importantly, do not forget heat protection.”

With a little care, diligence, and the right precautions, you can enjoy sleek hair while keeping its strength intact.

  • Adrija Dey
    ABOUT THE AUTHOR
    Adrija Dey

    Adrija Dey’s proclivity for observation fuels her storytelling instinct. As a lifestyle journalist, she crafts compelling, relatable narratives across diverse touchpoints of the human experience, including wellness, mental health, relationships, interior design, home decor, food, travel, and fashion that gently nudge readers toward living a little better. For her, stories exist in flesh and bones, carried by human vessels and shaped through everyday endeavours. It is the small stories we live and share that make us human. After all, humans and their lores are the most natural and raw repositories of stories, and uncovering them, for her, is akin to peeling an orange under a winter afternoon sun. Always up for a chat, she believes the best stories come from unfiltered yapping, where "too much information" is kind of the point. A graduate of Indraprastha College for Women, University of Delhi, and an alumna of the Indian Institute of Mass Communication (IIMC), Delhi, Adrija spends her idle hours cocooned with herbal tea and a gripping thriller, scribbling inner monologues she loosely calls poetic pieces, often with her succulents in attendance. On lazier days, she can be found binge-watching, for the nth time, one from her comfort-show holy trinity: The Office (US), Brooklyn Nine-Nine, or Modern Family. Dancing by herself to her peppy playlists, however, is an everyday ritual she swears by religiously.Read More

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