Neurosurgeon explains what actually happens to your brain from buying the coffee to taking that first sip

Neurosurgeon Dr Brian outlines the brain's process during coffee consumption, highlighting the different parts that get activated during the coffee experience.
Dr Brian Hoeflinger, MD (Neurosurgeon) with over 25 years of experience, often shares interesting information about our brain. In an Instagram video shared on January 17, the neurologist explained what happens to our brain when we go and grab that cup of coffee from a barista.
Sharing the video, Dr Brian wrote, “Learn about the brain using a fun story involving coffee.” He used a brain model to explain the different parts that get activated when we decide to buy a cup of coffee. Let's find out what the neurosurgeon said:
What happens to your brain when you get that cup of coffee?
Showing the frontal lobes of our brain, Dr Brian explained that they are in charge of reasoning, logic, and making decisions. He built a scenario where he asked viewers to imagine being in a mall, seeing a coffee shop, and debating whether to buy a cop of coffee or not. “While you're trying to make that decision, that's your frontal lobe helping you,” he said.
Dr Brian added that once you have decided to get coffee, you enter the shop and try to interpret what's on that menu. At this time, there’s a part of your brain in the back called the occipital lobes, which gets activated and houses the visual cortex.
“That’s the part of your brain that, when you’re looking at the menu, helps you interpret what you’re seeing,” he explained. Once you have decided and picked up that piping hot coffee, a part of your brain in the parietal lobe called the sensory cortex gets activated. “That’s where all your sensory information comes in.”
He added, “So, when you pick that coffee up and it feels hot, it's your sensory cortex interpreting it. When you're drinking it and you feel the warmth in your mouth and how good it tastes, that's because you're interpreting it through your sensory cortex.” Later, this information from the sensory cortex goes into the back of the frontal lobe, and that's called the motor cortex. “Your motor cortex is what allows you to pick that coffee cup up and drink it. It is in charge of the motor actions.”
Lastly, once you have had your coffee and enjoyed it, your brain is ready to store that information. How do we remember that? Well, per the neurologist, there is a part of your brain called the temporal lobe, where we house memory.
“So, the next time you're thinking of having coffee and see a coffee shop, and you're remembering how good that coffee is, that's thanks to your temporal lobe because it's helping you remember that you like coffee,” Dr Brian added.
What happens to your body when you drink coffee
Now that you know about the brain, find out what happens to your body when you sip the brew first thing in the morning. A report by the British daily, The Telegraph, mapped the effects of caffeine consumption on our body after the first sip, depending on various factors, including how much you drink and what type of person you are. Read more here.
Note to readers: This article is for informational purposes only and not a substitute for professional medical advice. Always seek the advice of your doctor with any questions about a medical condition.
ABOUT THE AUTHORKrishna Pallavi PriyaKrishna Priya Pallavi is a journalist with over 9 years of experience, covering health, fashion, pop culture, travel, wellness, entertainment, festivals, mental health, art, decor, fitness, and sex and relationships. She is an alumna of the Indian Institute of Mass Communication (IIMC), Dhenkanal, and holds an undergraduate degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University, Delhi. Her strong academic foundation informs her analytical and detail-oriented approach to storytelling, helping her uncover stories where none seem to exist. Before joining Hindustan Times, Pallavi worked with some of India’s leading media organisations. She spent close to three years at India Today, where she honed her newsroom skills and developed a sharp editorial sensibility. She also worked for over a year and a half at Vagabomb, ScoopWhoop’s feminist digital platform, where she explored stories through a gender-sensitive, socially aware lens. Pallavi has a deep interest in global fashion trends and international fashion seasons, and enjoys interviewing celebrities and tracking pop culture movements—interests that frequently translate into engaging, reader-friendly stories. Alongside lifestyle and entertainment, she has a keen eye for impactful health and wellness journalism, regularly interacting with doctors, designers, and digital content creators to bring nuance and credibility to her work. Born and raised in Haryana, Pallavi remains deeply connected to her ancestral roots in Odisha. Her ability to spot fresh angles brings curiosity and depth to stories she pursues. When not chasing deadlines, she enjoys spending time with her dog, planning her next vacation, reading, running new trails, and discovering new destinations.Read More
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