Snapdeal to spread malnutrition awareness with customised stickers on packages
Value-focused e-commerce marketplace Snapdeal on Monday said its packages will feature customised information stickers about fortified products as part of its efforts to support the 'Eat Right India' movement.
The stickers will drive awareness about the ' F' mark that identifies fortified foods and will educate consumers about the importance of fortified foods in fighting malnutrition, a statement said.
Snapdeal will also use its digital channels to disseminate information about the benefits of fortified foods in daily diets and how consumers can identify such products with the ' F' mark while buying online or offline, it added.
In addition to this, the company will also work closely with its sellers, delivery partners and third-party workers to deliver the message to a larger audience, it said.
To tackle the issue of malnutrition, fortification of food has been identified as a key intervention area under POSHAN Abhiyaan. Food fortification is a process in which key vitamins and minerals like Vitamin A&D and minerals such as Iron, Iodine, Zinc are added to staples such as rice, wheat, oil, milk and salt to provide better nutritional outcomes.
"Our support for the Eat Right Movement is an extension of our spirit to serve Bharat. We are proud to galvanise forces with Food Fortification Resource Centre (FFRC) and scale up communication in a short span of time, covering millions of people and impacting community behaviour positively," Snapdeal Senior Vice President Rajnish Wahi said.
Eat Right India's vision for 2050 aims to create a culture of safe, healthy and sustainable food for all and to address its numerous public healthy, economic and environmental challenges.
Enter your email to get our daily newsletter in your inbox
- Samantha Akkineni recently shared a video of herself trying to balance her body on a Swiss ball and nailing it. The actor even revealed that it was her first day working with the new equipment. We are inspired.
- Naagin star Arjun Bijlani gives fans a sneak peek into his Wednesday workout which is all about seated leg extension and squats with wife Neha Swami Bijlani on shoulders and we are motivated enough to hit the grind with our partner
- Watch: From the former Miss India’s Vrischikasana or Scorpion pose of Yoga to the Tiger Zinda Hai actor’s bodybuilding exercises at gym, Pooja Batra and Nawab Shah's rigorous workout this Wednesday is all the motivation we need to amp up our couple and fitness goals together