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This eight-year-old 'people in need' campaign is going viral
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Updated on Mar 05, 2015 12:23 pm IST
The 'people in need' campaign was started by 'Cordaid' - a development aid organisation in the Netherlands, in 2008. It was intended to draw consumers’ attention to the fact that the money they spend when shopping can make a big difference for people living in areas struck by disasters. Photo/Text: Cardaid organisation
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The people in the photos hail from North of Kenya, near Malala, where Cordaid had been working with local partner organizations for over ten years. Photo/Text: Cardaid organisation
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According to the organisation, the idea of the campaign was to make people think with bold, confronting images of people in need, posing as fashion models holding luxury goods. Photo/Text: Cardaid organisation
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Updated on Mar 05, 2015 12:23 pm IST