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Wednesday, Sep 18, 2019

Pune’s book club that keeps the corporate mind reading

A social initiative of Business Development Bureau (BDB) India Private Limited, the book club, established in October 2010, at the British Council, opened with the vision to provide a forum for the club members to interact and discuss professional publication every month.

pune Updated: Oct 27, 2017 22:29 IST
Ananya Barua
Ananya Barua
Hindustan Times, Pune
Gurcharan Das (left) with BDB Book Club founder R V Krishnan.
Gurcharan Das (left) with BDB Book Club founder R V Krishnan. (HT PHOTO)
         

Pune The habit of reading is fast fading, especially among individuals in the corporate world, a Pune-based corporate executive had pointed this out to himself, seven years ago.

To address this and rekindle the spirit of reading among his colleagues and beyond, is what drove, R V Krishnan, chairman of BDB India, to create a converging platform of knowledge, the BDB Book Club.

A social initiative of Business Development Bureau (BDB) India Private Limited, the book club, established in October 2010, at the British Council, opened with the vision to provide a forum for the club members to interact and discuss professional publication every month.

BDB is a strategy consulting and market research organisation which was founded in 1989, and works with clients from the industrial to the healthcare and agricultural sectors for their sales growth in markets of their interest – both domestic and global - by providing them with customised business research solutions.

Through the book club the firm wanted to have and facilitate a fresh outlook into the world of business and marketing.

Every month, BDB Book Club, organises extensive discussions on non-fiction books in genres ranging from business, management, advertising to even spirituality and other general interests. These monthly sessions also involve special book readings by the authors themselves. Some of the prominent members who have been hosted at such sessions include, Dr Shashi Tharoor, R Gopalakrishnan, Dr Mashelkar, Gurcharan Das, Subroto Bagchi, Ambi Parameswaran, Arun Wakhlu, Pramod Chaudhari, Professor Prasad Kaipa, Dr Radhakrishnan Pillai and Sudha Menon.

“The concept behind this club was to inculcate the habit of reading among corporates, and through these interactions, the members get the opportunity to not only meet the voice behind the words, personally, but also involve in a lot of passive reading, through other members. This creates a very healthy environment,” said Manish Kulkarni, director, strategy and business development, BDB.

“We look at these interactions and discussions uniquely through mini video clips, quiz- based learning sessions and generic thought provoking articles. It is these aspects that make our meetings more enjoyable and interesting for members,” he added.

According to him genres and discussions is another high point for their meetings, which have a potpourri of members ranging from management students to corporates, authors, and academicians. The Book Club membership is complimentary and is open to all

The club will be celebrating its seventh anniversary on October 28, along with an interaction with author Harish Bhat, a brand custodian Tata Sons and chairman, Tata Coffee Limited, who through is book, ‘The Curious Marketer: Expedition in Branding and Consumer Behaviour’, will reveal his journey of curiosity which led him and more to discover substantial marketing experience.

BOX:

BDB Book Club’s 7th Anniversary Celebration

Time: 10.30 am to 1 pm

Venue: Sumant Moolgaokar auditorium, MCCIA Trade Tower, S B Road

Activity: Interaction with Harish Bhat on ‘The Curious Marketer: Expedition in Branding and Consumer Behaviour’.

Chief Guest: Suhas Baxi, managing director, South Asia, Konecranes

Guest of Honour: Sanjeev Nimkar, vice president, business head of power generation, Kirloskar Oil Engines Limited

First Published: Oct 27, 2017 22:17 IST