Lux Cozi releases the most expensive TV commercial

Sunny Deol is a macho man for a macho brand. Can you imagine our shy Sunny talking about his underclothes? However if you are a brand ambassador for Lux Cozy, it comes with the job. At a press conference held in Mumbai, Lux showcased India's most expensively made television commercial for its Lux Cozi Brand. Shot in Malaysia by O&M, featuring Lux Cozi brand ambassador Sunny Deol, the commercial costs Rs 2 crores.