Priyanka Chopra – new face of lux

For years, Bollywood actresses have endorsed Hindustan Lever's oldest soap brand Lux. Known as the 'beauty bar of film stars', Lux has had promotional campaigns with Bollywood actors like Sridevi, Madhuri Dixit, Aishwarya Rai, siblings Karishma and Kareena Kapoor, Juhi Chawla, and even Madhubala. Joining the beauty bandwagon is ex-Miss World turned actor Priyanka Chopra. HLL is planning a grand launch with Priyanka as the new face of Lux.