R Ashwin spins a new twist in Tamil Nadu election campaign

In an attempt to highlight the free and fair elections, the election commission of India utilizes the power of social media and celebrities to push the Tamil Nadu electorate to step out and vote for the assemble elections due on May 16. Politics and cinema have been hand in hand from the time of the legendary MGR. In fact, Tamil Nadu has been ruled by film-stars and persons connected with the Tamil film industry since the late 1960s. So far, Tamil films have given five chief ministers to the state.