As the FIFA world cup is knocking the door; the soccer fans across the cricket crazy India are gearing up for their favourite sport event. Football fans in Kolkata are snapping up jerseys of their favourite teams ahead of the World Cup. The enterprising traders are also making brisk business by selling these jerseys. As the fever grips, even the telecom operators are innovating numerous value added services to drive the data traffic by broadcasting news and matches of the WordCup 2010 that is set to kick off in South Africa on June 11.