Super Bowl 2026 halftime performer: When will NFL make big reveal? Latest on Taylor Swift, Adele

Taylor Swift has reportedly turned down an offer to perform during the Super Bowl halftime this year.

Updated on: Sep 29, 2025, 05:57:14 IST

By Shuvrajit Das Biswas

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The Super Bowl halftime performer will be revealed today, NFL announced on X. This comes after Taylor Swift has reportedly turned down an offer to perform during the Super Bowl halftime this year.

Taylor Swift has reportedly turned down an offer to perform during the NFL halftime show. Image for representational purposes. (Pixabay)

What time will NFL make big reveal

NFL on X said that the big reveal would be made during the Sunday Night Football halftime.

“Tune into Sunday Night Football halftime for a big announcement,” they wrote.

The NFL added a football emoticon, followed by an apple and a face signaling silence. Many on X wondered if the Apple was a reference to Fiona Apple performing. However, it could very well be a nod to Apple Music Halftime, which is mentioned in a hashtag on the post.

Given that NFL Sunday night games start around 8:20 pm ET, the halftime would be sometime between 9:30 and 9:45 pm ET.

Also Read | Super Bowl 2026: Who is playing at the halftime show? Big hint ahead of reveal

Reports indicated that Swift backed out of the Super Bowl performance because NFL did not meet her demands. It is no secret that the football league mostly dictates terms when it comes to Super Bowl performers. Reportedly, they have even sought a piece of the increased music and ticket sales that come from the massive exposure a performer gets if they are in the Super Bowl halftime show.

However, Swift is a global icon and social media chatter indicates that since she began to date Kansas City Chiefs tight end Travis Kelce, many of her fans have taken an interest in the NFL, by extension of Swift having an active interest at present. A report from earlier this month suggests that Adele, who had passed on the offer many years ago, was also approached to perform this time.

Last year, it was Kendrick Lamar who performed at the Super Bowl halftime on September 8 with the very memorable rendition of Not Like Us, which was his diss track amid the highly-publicized feud with Drake.

ABOUT THE AUTHOR
Shuvrajit Das Biswas
Shuvrajit has over seven years of experience covering US, India, and world news. An English Literature postgraduate from Jadavpur University, Shuvrajit started off covering entertainment, gaming and all things pop culture. There were brief periods away from the media industry, with short stints in content marketing, ed-tech and academic editing. However, the newsroom beckoned and over the last few jobs, Shuvrajit has exceedingly focused on team functioning as well, including tracking news and assigning tasks, working on everyday breaking news, framing detailed coverage plans, and creating immersive and data-driven stories. In his time as a digital journalist, he has covered a Lok Sabha election, multiple state elections, Union Budgets and award ceremonies. He has also helped in planning content for company event panels in the past. For work, Shuvrajit enjoys dabbling with data visualization, editing tools, and AI chatbots and attempts to incorporate AI workflows in everyday tasks. He is deeply interested in geopolitics, sports, films and music. Prompting is a new fascination for Shuvrajit now. Apart from that, he can be found doom-scrolling, sharing memes, or cheering on his favorite football team.Read More

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