AAP ads go in-house to save money for key schemes
After announcing subsidies worth crores of rupees for power and water, the Aam Aadmi Party (AAP) government is looking at ways to reduce its running costs.
The party is designing its own advertisements rather than asking private firms to do it in order to save money that can be spent on other key areas.
“Right now, whenever the government decides to come out with any advertisement we invite creative suggestions from empanelled agencies and the best one is selected. The agency selected gets a 15% commission from the media companies that publish the advertisements. Apart from making the ad, they do related work. In a few cases, the government will itself create the advertisement content. The agency that offers us the maximum discount will be given the contract of doing the rest of the work,’ said a senior Delhi government official.
Sources said the new advertisement announcing the AAP’s water and subsidies — Jo kaha so kiya (we did what we promised) — published last Tuesday was made internally.
An AAP leader said a number of volunteers were likely to help the government in designing advertisements rather than outsourcing them.
Apart from the print media, the AAP government will come up with advertisements for the outdoor media.
As part of its austerity drive, the government has restricted the funds to be spent on food and beverage during interactions with the media.
“If we can save money by adopting these small measures, what is the harm? At the same time we are allowing our own creative team to show its talent through the exercise. Even the ads that are running on FM stations are in-house products,” said an AAP leader.
Two years after it was rolled out, the Haryana government's financial incentive-linked diversification drive, has gained some ground with area under water-guzzling paddy reducing by 10% in 2021. As per official data, during the kharif season in 2021 crop diversification took place on 51,878 acres. As many as 62,562 farmers were paid ₹53.34 crore as incentive for opting for crop diversification. It came down to 14.60 lakh acre in 2021.
The J&K SSB registered the highest-ever recruitment in 2021-22, since its inception, said the J&K government. On Tuesday, the chief secretary, Arun Kumar Mehta chaired a high-level meeting about recruitments being made through the J&K Public Service Commission, J&K Service Selection Board, J&K Police Recruitment Board and J&K Bank in the UT. “Previously, the J&K Service Selection Board recruited 8,580 and 8,115 candidates in 2009 and 2015, respectively.”
For the 52-year-old first-time AAP legislator and a dental surgeon Vijay Singla, who created history by winning the Mansa assembly seat by a record margin of 63,323 votes on the plank of 'political honesty', the downfall was as unexpected as his rise --- all this, in just two months after his induction in the Bhagwant Mann-led cabinet in Punjab. Singla had defeated the Congress nominee and popular Punjabi rapper Shubhdeep Singh alias Sidhu Moosewala.
An 82-kilometre-long section of the Eastern Dedicated Freight Corridor, extending from Sahnewal to Shambhu in Punjab, is expected to become operational by the end of the year. The 175km single-track section is spread across Ludhiana, Fatehgarh Sahib, Patiala, Ambala, Yamunanagar and Saharanpur districts of Punjab, Haryana and Uttar Pradesh under the Ambala and Ferozepur divisions of the Northern Railways. It extends from Sahnewal in Punjab to Pilkhani in Uttar Pradesh.
Militants on Tuesday attacked an off-duty police constable killing him and injuring his nine-year-old daughter at Anchar in Srinagar. Police said that the cop identified as Saifullah Qadri was attacked by militants near Anchar when he was walking on the road along with his daughter outside his house. “The terrorists involved in the killing of the cop will be identified and neutralised soon,” inspector general of police Vijay Kumar said.