Made in ₹45 crore, earned just ₹60k, India's biggest box office bomb sold 500 tickets, all OTT platforms rejected it
This film had a robust budget of ₹45 crore but failed to touch even ₹1 lakh with its box office earnings. Even streaming platforms rejected it.
Filmmaking in India is a costly business. From production to casting and VFX, the cost of big films in most industries runs into several crores. The bigger the star, the larger the budget. But a bigger star also promises returns on this investment, more often than not. The trouble is that there is no guarantee of that return, as this one film is proof. Made on a budget of ₹45 crore, this film remains India's biggest flop ever, earning a meagre ₹60,000. This 99.99% loss is the biggest in the history of Indian cinema. (Also read: The Lady Killer, one of Bollywood's biggest flops in recent years, lands silently on YouTube)

India's biggest box office bomb
The Lady Killer, the ill-fated 2023 film from Ajay Bahl, has the dubious distinction of being India's biggest box office bomb. The film starred Arjun Kapoor and Bhumi Pednekar and was a crime thriller. Produced by Bhushan Kumar under his T-Series banner, the film began production in 2022. Reports suggested that the film exceeded budget due to several re-shoots in 2023. The final product cost ₹45 crore. However, upon its release, it found no takers, selling just 293 tickets across India on its opening day, ending its lifetime run under a lakh.
Why The Lady Killer failed so badly
Reports claimed that The Lady Killer was released incomplete, with the climax not fully shot. The film's director, Ajay Bahl, initially backed this claim in an interview, only to reverse his statement later. However, the fact remains that The Lady Killer received only a token release in a handful of theatres in India in November 2023. As per trade insiders, the reason was that the makers had signed a deal with OTT giant Netflix for its streaming release in December. For that, the film needed a theatrical release in November first week, failing which the streaming deal would be invalidated. Reports suggest that the makers felt it was better to have a token release and then secure the OTT release. That was why the 'incomplete' film was released without any publicity.
The release fiasco
However, due to the farcical nature of the release, the film's stars - Arjun and Bhumi - did not promote the fil. There was no promotional campaign barring a trailer release. As the film was released and did that sorry business at the ticket window, it generated a lot of bad press. As a result, its streaming release was cancelled as Netflix reportedly backed out. Eventually, The Lady Killer was belatedly released for free on YouTube in September 2024. The film has 2.4 million views on YouTube in over a month, but most of the comments are negative.
ABOUT THE AUTHORAbhimanyu MathurAbhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Film Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world.Read More
Get more updates from Bollywood, Taylor Swift, Hollywood, Music and Web Series along with Latest Entertainment News at Hindustan Times.

E-Paper


