An ultraviolet revolution: It’s time to flaunt the colour of the year
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An ultraviolet revolution: It’s time to flaunt the colour of the year

This is an accommodating shade, but can be a tricky one too. Here’s advice from the experts on how to get it right.

mumbai Updated: Mar 03, 2018 08:39 IST
Madhusree Ghosh
Madhusree Ghosh
Hindustan Times
Ultraviolet,Pantone Colour of the Year,Violet
Payal Khandwala’s festival collection experiments with ultraviolet in all its looks.

Is it purple? Is it lavender? Or blue?

The colour that’s dominating shop displays, the runway and key scenes of Black Panther is a bit of all these hues. Ultraviolet is the Colour of The Year, as decreed by colour and shade-matching authority Pantone.

Unlike last year’s Shades of Green and 2015’s Marsala, this year’s colour pick might be tricky to incorporate into India’s warm colour-scape. Even fashion experts advise caution when pairing the tricky, futuristic blue-purple for everyday looks.

Want to go subtle? Try a Bombay High men’s tie, or a pair of spectacle frames like these by Calvin Klein.

“From the perspective of fashion, this colour has a great presence,” says Narendra Kumar, creative director, Amazon Fashion. “It is an enigmatic shade of purple and can be paired with a broader spectrum of colours to wear every day. It works really well with deeper shades of maroon and purple.”

That’s good news for India, where maroon and purple are widely worn. However, ultraviolet contrasts beautifully with brighter colours such as orange and yellow. To dress it down, pair it with neutral and grey.

CREYATE is all about ultraviolet, from casual wear to dapper blazers.

“For accessorising, ultraviolet is very accommodating to classic metals: brass, antique gold or even silver,” says designer Payal Khandwala, whose latest collection experiments with ultraviolet.

“This colour is great on Indian skin, from wheatish skin tones to duskier ones. But it’s a strong colour so I wouldn’t recommend prints or at least ones that are too busy. Don’t pair it with too many bold colours. Let this be the key colour of the outfit if you want to introduce another colour,” Khandwala says.

There exists, all over Instagram, a huge ultraviolet makeup movement. Here’s where you exercise even greater caution.

Here’s to adventure in small doses:
  • Pantone describes ultraviolet as a “provocative and thoughtful purple shade” that embodies individuality and spirituality. The colour can be defined as blue-based purple.
  • Impressionists like Claude Monet became so obsessed with the colour they were accused by critics of contracting “violettomania.”
  • French-American artist Isabelle Collin Dufresne became the colour. In 1967, she changed her name to Ultra Violet, and took to wearing purple hair, eyeshadow and lipstick.

“Ultraviolet is not an everyday colour and is not meant for the fainthearted,” says Renuka Pillai, makeup expert with Avon India. “I do not suggest going monochrome with ultraviolet. Always pair this colour with nude shades.”

For example, with ultraviolet lips, keep the eyes clean. If you’re planning a smokey eye look with ultraviolet eyes, use lipsticks in nude colours.

“Even if you wish to add a pop of another colour, choose pink for your lips and cheeks. It compliments ultraviolet both being from the same colour family.”

First Published: Mar 02, 2018 22:50 IST