Adele breaks Taylor Swift’s record with Hello

Updated on Oct 27, 2015 04:00 PM IST

Adele’s music video called has shattered Vevo’s most single-day views record with more than 27 million plays in its first 24 hours.

In this February 24, 2013 file photo, singer Adele performs during the Oscars at the Dolby Theatre in Los Angeles. Adele’s Hello was released Friday, October 23, 2015, and topped the iTunes singles chart in 85 countries. The music video broke the Vevo record for most views in a day with 27.7 million.(AP)
In this February 24, 2013 file photo, singer Adele performs during the Oscars at the Dolby Theatre in Los Angeles. Adele’s Hello was released Friday, October 23, 2015, and topped the iTunes singles chart in 85 countries. The music video broke the Vevo record for most views in a day with 27.7 million.(AP)
PTI | By, Los Angeles

Adele’s Hello is creating waves, quite literally. It is turning out to be one of the biggest hits of 2015. The music video has shattered Vevo’s most single-day views record with more than 27 million plays in its first 24 hours. The music video released on October 22, 2015.

The record was previously held by Taylor Swift’s Bad Blood. The star-studded visuals for the former country star’s 1989 track was premiered on Vevo last May and garnered around 20.1 million views in the first 24 hours, reported Ace Showbiz.

Read: Adele releases a new song Hello

Adele’s new music video was directed by filmmaker Xavier Dolan and features cameo from The Wire actor Tristan Wilds. After four days, the clip has received 79 million plays on Vevo.

Read: Adele and her estranged dad may have reconciled

Hello arrived last Friday, October 23 as the lead cut off Adele’s new album 25 which is set to come out on November 20.

Watch Adele’s new song Hello:

To promote the follow-up to her massively successful 2011 record 21, the 27-year-old songstress will visit Saturday Night Live as a musical guest in the show’s November 21 episode hosted by Matthew McConaughey.

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