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Satyajit Ray's lesser-known side
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One of his sketches for an ad for Chelsea cigarette tells a story in four sketches wherein a cricketer is unable to bowl well until after the lunch time when he smokes Chelsea cigarette and succeeds in taking wickets!
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Another interesting sketch showcased at the film festival is that for Jabakusum- a cure for hair fall. Satyajit sketched a woman scared of comb. The depiction of fear of the comb is simply arresting and so expressive of the fear that one almost ignores the text on the ad.
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Another sketch for the same product shows a woman trying to escape the shower. Once again Satyajit succeeds in sketching a perfect picture of fear.
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Some of his interesting sketches from the stint in advertising industry are being showcased at the Centenary Film Festival organised by Information and Broadcast ministry.
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Satyajit’s expertise introduced Indian motifs and culture in the advertisements being made in pre-independence days.
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It was around early 1940s that Satyajit joined the British advertising agency D.J. Keymer and worked there as graphic artist for around 13 years (1943-1956).
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Satyajit Ray had a wonderful hand in sketching and worked for some of the best advertisements in initial world of commercial advertising in India.
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Updated on May 03, 2015 08:01 pm IST