We are completely reimagining the way healthcare gets delivered, says Terri Bresenham | Hindustan Times
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We are completely reimagining the way healthcare gets delivered, says Terri Bresenham

Terri Bresenham, president and CEO, GE Healthcare was the keynote speaker at the TiE Pune Healthcare Summit 2017. She shares her insights into the healthcare scenario in India and how GE aims to use technology to improve patient outcomes and improve institutional efficiencies.

pune Updated: Oct 15, 2017 16:38 IST
Namita Shibad
Terri Bresenham, president and CEO, GE Healthcare  during TIE Pune Healthcare Summit 2017 on Friday, October 13.
Terri Bresenham, president and CEO, GE Healthcare during TIE Pune Healthcare Summit 2017 on Friday, October 13.(RAHUL RAUT/HT PHOTO)

How is GE helping rural India gain access to healthcare?

Our current health setup is not enough to serve the estimated 600 million people that live outside of the urban centres. This calls for transformational thinking in healthcare delivery systems. From our innovation centre in Bengaluru, a campus of over 4,000 R&D engineers and scientists, we are working the healthcare ecosystem and driving transformation across various spheres to make quality healthcare accessible to India’s rural populations. For example, we have partnered with Tricog. Under GE-Tricog partnership, Cloud-connected ECG devices at under-served locations help doctors detect heart complications. 350 centres in 26 states have screened over four lakh people in the last one year with over 17,700 critical patients identified and timely care provided. It is estimated that more than 1,000 patient’s lives were immediately saved by having access. According to Dr Charit Bhograj, founder and CEO, Tricog, the ability to leverage GE’s technology and work with GE has helped expand his business.

Often developing countries get the lower end technologies to use rather than the best in developed countries. Why?

I believe scarcity is the mother of disruptive innovation. We are completely reimagining the way healthcare gets delivered, how patients and experts connect and measuring success on affordability, ‘reach-ability’, and better patient outcomes. In fact, the whole world is seeking better, more affordable care, so in fact, many of the disruptive technologies developed here are being exported to our global markets.

What opportunities does GE see in India?

India is the world’s most unique and demanding healthcare market. The need for extreme affordability, a significant gap in healthcare skills, and a vast rural population are just some of the requirements to serve the market. However, these design constraints are helping us to generate completely new ideas.We have built world-class manufacturing and see this platform expanding over the next five years to serve both India’s increased demand as well as global. We are encouraged by the growing medtech startups and see no reason India can’t be a leader in the world for affordable healthcare solutions.

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