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Encube Ethicals founder Mehul Shah buys ₹106.5 crore luxury apartment in Mumbai's Juhu

Mumbai real estate: In another marquee deal involving a pharmaceutical entrepreneur, Mehul Shah of Encube Ethicals bought a luxury flat in Juhu for 106.5 crore

Updated on: Aug 7, 2026, 11:28:05 IST
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In yet another high-value real estate deal involving a pharmaceutical entrepreneur, Mehul Madhusudan Shah, founder, promoter, chairman, and managing director of Encube Ethicals, along with Niti Mehul Shah, purchased a luxury apartment in Mumbai's Juhu for 106.52 crore, according to property registration documents accessed by Zapkey.

Mumbai luxury deal: Encube Ethicals founder Mehul Madhusudan Shah has purchased a luxury apartment in Juhu for  ₹106.52 crore, property registration documents showed. (Photo for representational purposes only) (Pexels)
Mumbai luxury deal: Encube Ethicals founder Mehul Madhusudan Shah has purchased a luxury apartment in Juhu for ₹106.52 crore, property registration documents showed. (Photo for representational purposes only) (Pexels)

The transaction assumes significance as Mumbai-based Encube Ethicals, a fully integrated speciality pharmaceutical company, recently filed its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) to raise about 3,000 crore through an initial public offering (IPO).

The apartment is located on a higher floor of Avalon Tower A at Lodha Avalon on Juhu Tara Road. The property was purchased from V Hotels Limited, represented by its authorised signatory, Vaibhav Kolwalkar, and the transaction was registered on July 31, 2026.

According to the documents, the apartment has a carpet area of 916.29 sq m (9,862.88 sq ft), translating to an approximate price of 1.08 lakh per sq ft. The purchase also includes five car parking spaces.

The buyer and the seller could not be reached.

Bollywood stars, including Amitabh Bachchan, Varun Dhawan, Ajay Devgn, Shahid Kapoor, and Kartik Aaryan, own properties in the Juhu area of Mumbai.

Previous luxury transactions in Mumbai

India’s ultra-luxury housing market saw one of its strongest years on record in 2025, with wealthy individuals and entities spending over 7,100 crore on 51 marquee residential transactions. Of this, properties worth about 1,530 crore in Mumbai had direct links to buyers from the pharmaceutical sector, according to data collated by Zapkey.

The highlight of the year was pharmaceutical firm USV chairperson Leena Gandhi Tewari’s purchase of two ultra-luxury sea-facing duplex apartments in Mumbai’s Worli for nearly 739 crore, the largest single residential deal ever recorded in India.

Also Read: Mumbai luxury real estate: 10 crore-plus home sales jump 12% to a record 18,512 crore in H1 2026

Last year, directors of a financial consulting firm, Sahastraa Advisors Private Limited, purchased a luxury apartment at Avalon Tower in Mumbai's Juhu area for 106 crore, according to property registration documents accessed by Zapkey.com.

In 2025, Heena Lalwani, promoter of Aatman Innovations Private Limited, a company engaged in publishing, distributing, and marketing books, purchased a luxury apartment for 113.42 crore in Mumbai’s Juhu, according to property registration documents accessed by Zapkey.com

Also Read: India's 100-crore income club grows 4X in 5 years: What the rise in the super-rich base means for luxury real estate

  • Vandana Ramnani
    ABOUT THE AUTHOR
    Vandana Ramnani

    Vandana Ramnani leads the real estate vertical at Hindustan Times Digital, bringing over two decades of journalism experience across real estate, education, human resources, and foreign affairs. She specialises in India’s real estate sector, covering residential and commercial markets in Delhi-NCR, Mumbai, and Bengaluru, with in-depth reporting on regulatory developments, urban policy, housing trends, and interviews with industry leaders. Her work has also appeared in the Hindustan Times newspaper and HT Estates. Earlier, Vandana played a key role in establishing the real estate vertical at Moneycontrol (NW18 Group), shaping its editorial direction and market coverage. She has also written extensively on international education for HT Education, tracking global study destinations, policy changes, and student mobility trends, earning the Singapore Education Award 2009 for Best Media Coverage (Print). Her reporting portfolio includes human resources and employment trends for HT ShineJobs and PowerJobs, as well as lifestyle and interior design features for HT Premium Homes. Vandana began her career with the Press Trust of India, gaining strong editorial and reporting expertise. She was also selected for a prestigious fellowship at Fondation Journalistes en Europe in Paris, where she wrote for EuroMag. One of her notable reporting assignments included covering Germany’s capital relocation from Bonn to Berlin. Outside of journalism, Vandana is a passionate traveller, constantly seeking out charming hideaways across India and the lesser-known, offbeat corners of Southeast Asia.Read More

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