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He spent 50% of his ₹1 lakh salary on Lower Parel rent: ‘Everyone called me mad’

Chartered accountant and content creator Kushal Lodha has revealed that he used to pay half of his salary on rent while living in Mumbai.

Updated on: Sep 17, 2026, 14:16:13 IST
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Chartered accountant and content creator Kushal Lodha has revealed that he used to pay half of his salary on rent while living in Mumbai. Lodha revealed in an X post this morning that he used to earn 1 lakh per month, of which he spent 50,000 on rent in Mumbai’s post Lower Parel area.

Kushal Lodha explains why he chose to spend half of his salary on rent.
Kushal Lodha explains why he chose to spend half of his salary on rent.

In his X post, the host of the Konversation with Kushal podcast explained that spending half his salary on rent was a sound financial decision because his surroundings directly affected how he thought and worked.

“I was earning 1 lakh”

“When I earned Rs. 1 lakh a month, I moved to Lower Parel and paid Rs. 50,000 in rent,” Lodha said in his X post.

(Also read: Mumbai founder's 52,000 monthly budget includes 12,000 iPhone EMI: ‘Rent isn’t the scary part’)

He acknowledged that most people did not understand his reasoning, even going so far as to call him “mad” for spending half his salary on rent. Lodha, however, contended that living in Lower Parel placed him in an environment that exposed him to a certain lifestyle which in turn changed how he thought and worked. In his view, the 50,000 was therefore not merely an expense for a house; it was an investment in an environment that pushed him to aim higher.

“Everyone called me mad for spending 50% of my salary on rent. But that environment completely changed the way I thought and worked,” he said.

“Sometimes, the value of a place is not measured by its rent. It is measured by the ambition it creates within you.”

Internet reacts

The X post drew a ton of attention, with many people agreeing with Kushal Lodha’s take.

“This is a great reminder that environment is an investment too. Sometimes being surrounded by ambitious people, opportunities and energy can change your trajectory in ways that a spreadsheet simply can’t capture,” wrote one X user.

(Also read: ‘In Mumbai, your only dream becomes paying the rent’: Man on the reality of chasing dreams in the city)

“Environment is an underrated form of leverage,” another said.

Some people opined that moving to high-rent places is well worth it for the quality of life it provides.

“The quality of life it gives you. That’s not really quantifiable in monetary terms. The several intangible things it bestows on us. And not everything should be analytical. Life needs emotional decisions too,” a user said in the comments section.

  • Sanya Jain
    ABOUT THE AUTHOR
    Sanya Jain

    Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience -- from viral videos to human interest copies that spark a conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and finding newsworthy angles in viral content. She writes about a wide range of topics, from business leaders and social issues to everyday people and internet trends. She enjoys speaking to content creators, newsmakers and entrepreneurs and turning their experiences and stories into engaging, relatable articles.Read More

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