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Oprah Winfrey tweets about losing weight, gains $12 million

Oprah Winfrey posted a single video on her twitter timeline and the shares of Weight Watchers went up in a single day to generate $12 million for the TV host herself.

tv Updated: Jan 28, 2016 10:10 IST

Oprah Winfrey and the art of generating millions via a single tweet.
Oprah Winfrey and the art of generating millions via a single tweet.( )

Popular TV host Oprah Winfrey has raked in about $12 million in American company Weight Watchers’ shares after posting a tweet about losing weight while still eating bread. The 61-year-old media mogul is a shareholder in Weight Watchers.

After she posted a short video message about being able to lose 26 pounds while still eating bread, shares in the weight loss brand increased by 18%, or around $2.10 per share, within an hour. Oprah has a 15% stake in the company, according to Market Watch.

The multi-million dollar tweet shared a video link alongside a message, which read: “Eat bread. Lose weight. Whaatt? #ComeJoinMe (sic).” In the 30-second clip, Winfreysaid: “I lost 26 pounds, and I have eaten bread every single day.”

Winfrey, who has a deal with the company that includes making personal endorsements, singlehandedly added nearly $150m to Weight Watchers’ market capitalisation, with her stake gaining about $12.5m in value.

Read: 61 quotes that sum up Oprah’s greatness

The star won’t be able to bank her profits just yet as she would have to sell her shares to get the funds. She became a spokesperson for Weight Watchers in October, following the footsteps of the likes of Jennifer Hudson and Jenny McCarthy who have previously represented the group.

First Published: Jan 28, 2016 10:01 IST

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