The Sima from Mumbai exclusive: The matchmaker who has spurred a thousand memes - Hindustan Times
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The Sima from Mumbai exclusive: The matchmaker who has spurred a thousand memes

Hindustan Times | ByShruti Nair
Jul 26, 2020 07:36 AM IST

An interview with Sima Taparia, the current toast of Tinseltown.

Sima Taparia from Mumbai, or as she calls herself, Sima mami has been all the rage on social media for the past week, not necessarily for the right reasons. But the marriage broker seems unaware of her growing popularity (or notoriety) on the Internet. Though she declares her job to be extremely tough especially since, “in India, marriages are breaking like biscuits,” what the audience finds tough when watching her show on a streaming channel is the casualness with which social stigmas are displayed.

Sima Taparia, professional matchmaker has been at the centre of viral memes for the past week but remains unaffected by it.(Photo Imaging: Parth Garg)
Sima Taparia, professional matchmaker has been at the centre of viral memes for the past week but remains unaffected by it.(Photo Imaging: Parth Garg)
Aparna’s preference for a North-Indian groom from the US is now a viral meme on expectations vs reality, for Indians living abroad (Twitter)
Aparna’s preference for a North-Indian groom from the US is now a viral meme on expectations vs reality, for Indians living abroad (Twitter)
“I see only positive changes in people’s expectations today. Apart from education, they seek chemistry and compatibility.”
A meme with Sima Taparia asking clients their criteria for a partner and then telling them to compromise, is all the rage (Twitter)
A meme with Sima Taparia asking clients their criteria for a partner and then telling them to compromise, is all the rage (Twitter)
When Aparna demands a man with ambition, this meme shows one do a U-turn on her! (Twitter)
When Aparna demands a man with ambition, this meme shows one do a U-turn on her! (Twitter)
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