T20 World Cup: India-Pakistan encounter becomes most viewed match in shortest format

Published on Nov 08, 2021 08:48 PM IST

Team India's game against Pakistan became the most viewed match in the history of T20Is, fetching 167 million viewers.

Dubai: Indian cricket captain Virat Kohli, left, hugs Pakistan's Mohammad Rizwan after Pakistan won the Cricket Twenty20 World Cup match between India and Pakistan in Dubai, UAE.(AP)
Dubai: Indian cricket captain Virat Kohli, left, hugs Pakistan's Mohammad Rizwan after Pakistan won the Cricket Twenty20 World Cup match between India and Pakistan in Dubai, UAE.(AP)
ANI | , Mumbai

The match between India and Pakistan in the ongoing T20 World Cup garnered a reach of 167 million viewership, becoming the most viewed T20I match, surpassing the previous high-India-West Indies 2016 ICC World T20 semi-finals.

"The India-Pakistan match has created history by clocking a record reach of 167 million viewers, making it the most viewed T20I match till date. We have continually strived to grow the audience base for marquee Cricket and this record is a testament to our efforts across high-decibel campaigns, enhanced storytelling, dedicated regional programming, and consumer innovations," said a Star India spokesperson in a statement.

"There's no doubt that the result of the match and India's exit from the tournament disappointed fans but the record viewership displays the unique power of Cricket to engage audiences at an unprecedented scale," the statement further read.

Star India said the ICC men's T20 World Cup 2021, delivered exceptional viewership on the Star India network, the official broadcaster of the event, registering a cumulative reach of 238* million till last week (qualifiers first 12 games of Super 12 stage).

According to Star India, the opening stage, dominated by the high-octane India-Pakistan encounter, had its fair share of twists and turns, keeping viewers and fans hooked onto the action. The overall consumption reached an astounding 47 billion minutes (qualifiers first 12 games of Super 12 stage).

Get Latest Cricket Newsand Cricket Schedulealong with Cricket Live Scoreof ongoing matches.
SHARE THIS ARTICLE ON
SHARE
Story Saved
×
Saved Articles
Following
My Reads
My Offers
Sign out
New Delhi 0C
Friday, December 02, 2022
Start 15 Days Free Trial Subscribe Now
Register Free and get Exciting Deals