‘Love’ drives them to look younger

Celebrations around the Valentine’s week might be more popular among college-goers, but the event is not limited to the young ones.

Celebrations around the Valentine’s week might be more popular among college-goers, but the event is not limited to the young ones.

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Women who are now in their late 30s and even 40s, too, want their share of celebrations this week, and many of them are turning to cosmetologists to get youthful looks back.

Ready to shed the bucks to tone up their bodies and skin, many middle-aged women of today feel it is important for their own self to look younger and fresher.

Many women are opting these days are beauty-fillers and non-surgical cosmetic procedures that address and alleviate specific problems of an ageing skin.

Doctors say treatments like an beauty-fillers and botox come handy to overcome the evident loss of skin volume and elasticity that is common in middle-aged women.

Prerna, a 42-year-old housewife, says now that her children are grown up, she and her husband have more time for themselves. “To infuse an element of freshness in my relationship it is important that I first feel younger and fresher and I wouldn't hesitate to discuss possible treatments with a cosmetologist,” she says.