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Draw on talent

A good designer designs his or her own growth by evolving with changing times and trends. The sky is the limit commercially for the deserving

education Updated: Apr 04, 2012 17:59 IST
Hindustan Times

The lowdown
Applied art or commercial art is used to convey a message. It could mean pushing the miracles of an anti-ageing cream, simplifying and explaining a complex process for readers/viewers, making a user-friendly map for easy navigation, a logo which captures the essence of a company, an amusing animation film, creating for poster, just to give a few examples. As an illustrator, you might make an illustration manually and scan it for use or use a specific software to do the task. A graphic designer works on creating interesting visual to instill life in a copy. He has to use various software like Coreldraw, Adobe Photoshop to name a few to create characters and sketches. As a commercial artist you can choose to work in advertising agencies, design studios, and media outlets, including television channels. Many people freelance. Teaching is also an option

An average day in the life of graphic designer
6.30am: Get up and go for a walk in the park (no gymming) where I get ideas related to my work by observing the birds, animals and people around me
7.30am: Return home and prepare breakfast and lunch
9am: Leave for office
9.30am: Make a to-do list
2pm: Choose to have a working lunch during which I browse the net to keep myself updated Reply to emails
5.30pm: Finish work
6.30pm: Head back home and go for yoga classes
8.30pm: Freshen up, play music, cook dinner, sit with a book or watch TV

The payoff
Money is not a constraint for deserving candidates. Once you have proven your mettle, you can expect good money in the market. Money at the start, however, is not very good. You can get anything between Rs 10,000 a month to Rs 2.5 crore for creating a logo.

A good designer designs his or her own growth by evolving with changing times and trends. The sky is the limit commercially for the deserving

* Oodles of creativity and imagination
* Technological savvy
* General awareness
* Should be able to feel the pulse of society and should have a fair idea of what will work

Getting there
After Class 12, you should go for a BFA programme in applied art, painting, animation or visual communication or even sculpture, depending on your interests and abilities. The programmes are available at College of Arts in many cities. The well-known National Institute of Design, Ahmedabad, also provides training in this field. The entry process usually involves an aptitude test. Many private institutes and academies, too, run relevant courses

Institutes and URLs
* College of Art, Delhi University
* Sir JJ School of Art and Sir JJ School of Applied Art, Mumbai
* Banaras Hindu University

Pros and cons
* Mentally stimulating
* Plenty of career avenues
* You may have to work 24/7
* Work is slow if you are into it
* If self-employed or freelancing, may have to run after payments

To succeed in this industry you should be creative, research-oriented, unbiased and devoted to your work Dhruv Chauhan, a graphic designer with a leading MNC in Delhi

First Published: Mar 27, 2012 13:53 IST