Soccer mania on paperback
Football fever hits the book world as publishers cash in on the increasing hype, writes Sonal Srivastava.india Updated: Jun 12, 2006 14:27 IST
Its not just the city pubs and bars trying to cash in on the World Cup soccer, publishers too are hoping to make hay while the sun shines. A number of books related to soccer are lined up on the book shelves for all those hit by the soccer fever. The list includes the Football World Cup Fact Book by Charan Pal Singh Sobti, David Beckham My Son by Ted Beckham, Ronaldo, The Journey Of The Genius by James Mosely, A Complete Book of World Cup 2006 (Harper Collins) and Shirt Of A Legend (Mainstream publication).
Besides, there are a couple of books by the Gods of the game themselves like My Side by David Beckham, El Diego, an autobiography of Maradona, Pele the autobiography, among others. Says Kapish Mehra of Rupa & Company. “These books provide sport related information and help in better understanding of the game. And books related to events like the World Cup grab a lot of attention.” Agrees Yogesh Sharma of Harper Collins, “All topical books do well.” Besides soccer, books on cricket are obviously popular as well. Says Mehra, “Sunil Gavaskar’s autobiography continues to be the best seller even after a decade of publication.”
The book store story
Though the publishers sound upbeat, the book stores tell a different story. Anil Arora of Bookworm says, “People want these books only before the tournament. After that, they prefer live action on TV.” Waris Ani of Crossword agrees: “Books do sell but not as much as other genres but books and magazines on cars and bike racing are perennial favourites.” So, go grab one if you wish to dazzle your friends with your GK about the big event.