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'Easy to remember, pronounce': Dell unveils Apple-like rebranding to drive sales

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in its new generation of devices

Jack Huynh, senior vice president and general manager of Computing and Graphics Group for AMD, and Sam Burd, president of the Client Solutions Group at Dell Technologies, announce a partnership between AMD and Dell during an AMD news conference at CES 2025, an annual consumer electronics trade show, in Las Vegas, Nevada, U.S. January 6, 2025.(Steve Marcus/Reuters)
Published on Jan 08, 2025 03:30 PM IST
Bloomberg |

Dell launches new XPS 13 laptop with neural processing unit for AI, check price

Dell's new XPS 13, its latest addition to the XPS series, features the Intel Core Ultra Series 2 processor, a Neural Processing Unit (NPU) and AI features

The Neural Processing Unit is the highlight feature of the new Dell XPS 13 since its capable enough to handle up to 48 trillion operations per second (TOPS) for various artificial intelligence (AI) functions, such as for image and text generation and faster photo or video processing, for example.(Dell India)
Published on Oct 17, 2024 11:03 AM IST

Dell layoffs: Company reduces its global workforce by about 6,000 jobs

Dell layoffs: The layoffs in Dell come at a time of slow demand for company's personal computers for nearly two years.

As of February 2, 2024, Dell had nearly 120,000 employees
Updated on Mar 27, 2024 10:18 AM IST

At Dell, those preferring to work from home will not be promoted. Here's why

Dell implemented a strict return to work policy, along with punitive measures for anyone choosing to remain at home.

Last year, Dell reduced its work force by 5%.
Published on Mar 18, 2024 12:33 PM IST
ByVrinda Jain
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