Aman Gupta-backed Cinnamon Kitchen admits to mislabelling fat and sugar content on ₹199 cookie packs

Delhi-based bakery The Cinnamon Kitchen has admitted to printing incorrect nutritional information on its cookie packets and promised course correction.

Delhi-based bakery The Cinnamon Kitchen has admitted to printing incorrect nutritional information on its cookie packets and promised course correction. The lapses came to light after Pratima Dixit, a content creator working on simplifying health and nutrition jargon, analysed the ingredients and nutrition facts label of the brand’s almond flour and cacao cookies.

The Cinnamon Kitchen's almond flour and cacao cookies retail for ₹199 for a pack of two. (Instagram/cinnamonkitchenindia)

The Cinnamon Kitchen, founded by Priyasha Saluja, is a plant-based and gluten-free bakery brand. It appeared on season 3 of Shark Tank India, where it secured a ₹60 lakh investment from Boat founder Aman Gupta.

The brand’s almond flour cookies are priced at ₹199 for a pack of two—or almost ₹100 per cookie—making it a premium offering.

The misrepresentation of nutritional information

Despite its high price point, Dixit highlighted how The Cinnamon Kitchen had failed to mention or misprinted several nutritional facts. “Ye clearly ek premium product hai, lekin uske bawajood iske label mein itne basic issues kaise?” she asked.

In her Instagram video shared three days ago, the content creator highlighted three major issues with the information printed on The Cinnamon Kitchen’s almond flour and cacao cookies.

Saturated fat claim

The first major issue raised was the zero-saturated-fat claim. Despite the cookie containing 40.9 grams of total fat per 100 grams, along with high-fat ingredients like almond butter and cacao butter—both of which naturally contain saturated fat—the label listed saturated fat as 0.0 grams.

“Ingredients me almond butter and cacao butter hai, jisme naturally saturated fat hota hai. To phir is cookie me saturated fat zero kaise ho gaya? (The ingredients list almond butter and cacao butter, which are naturally high in saturated fat. So how is the brand claiming they have zero saturated fat?)” Dixit asked.

Sugar content disclosure

The second concern focused on the sugar content disclosure. According to FSSAI (Food Safety and Standards Authority of India) guidelines, declaring both total sugar and added sugar is mandatory.

However, The Cinnamon Kitchen’s product label only lists "sugar" with "coconut sugar" in brackets, omitting a separate entry for added sugar.

Since the ingredients list also includes unrefined cane sugar from dark chocolate, it was unclear how total and added sugars are calculated, Dixit pointed out.

“Kyunki ingredients mein cane sugar bhi hai. Toh cane sugar kahan account ho rahi hai? Aur agar wo accounted hi nahi hai, toh phir ye declared sugar ki quantity kya sahi hai?” the content creator said.

Roughly translated, she meant that the list of ingredients contained cane sugar, which was not accounted for in the nutrition label that only mentioned coconut sugar.

PCOS-friendly claim

Finally, Dixit highlighted how the brand claimed to be PCOS-friendly. “Ye claim prominently likha hua hai pack mei. Toh iska scientific basis kya hai? (The PCOS claim is mentioned very prominently on the pack. But what is the scientific basis for this claim?)” she questioned.

Dixit questioned whether the brand has scientific studies or evidence to back up this health claim, noting that the FSSAI has strict guidelines in place for making such claims.

The food regulator mandates that “any health benefit is attributed directly to the product” should be based on “statistically significant results from well-designed human intervention studies.”

The Cinnamon Kitchen admits to lapses

In the comments section, The Cinnamon Kitchen acknowledged and apologised for errors in the cookie packaging's nutritional information, and said that it was actively working on corrections.

“We sincerely apologise for the error in the nutritional information on our cookie packaging. We take full responsibility for this, without any excuses, and are working to correct it,” the bakery brand said.

“We also want to clarify that our cookie is made with gluten-free ingredients, including 58% almond butter and almond flour and real 70% vegan dark chocolate. These are premium ingredients that contribute to both the quality and price of our cookies, and are clearly listed on the back of the pack. We stand by the ingredients we use, while recognising that our nutritional information needs to be accurate, too.

“We’ve reached out to you via DM and would appreciate the opportunity to speak with you directly. We’re committed to correcting the packaging and ensuring this doesn’t happen again.”