Modi video being played during Prem Ratan Dhan Payo interval

Looks like Salman Khan is the go-to man for all things promotional: A six-minute video of PM Narendra Modi, directed by Central Board of Film Certification chief Pahlaj Nihalani is being played during the interval of Salman’s Sooraj Barjatya-directed film, Prem Ratan Dhan Payo in cinemas across the country.

Looks like Salman Khan is the go-to man for all things promotional. Bollywood’s newest ‘sanskari’ Prem is now lending a helping hand to even Prime Minister Modi: A six-minute video of the PM, directed by Central Board of Film Certification chief Pahlaj Nihalani, was released on YouTube on November 10, and it is being played during the interval of Salman’s Sooraj Barjatya-directed film, Prem Ratan Dhan Payo in cinemas across the country.

The video promoting PM Narendra Modi is being played during the interval of Prem Ratan Dhan Payo at several cinema theatres across the country. (YOUTUBE GRAB)

Cineplex chains PVR and INOX are playing the video during the interval, Scroll reported on Thursday.

The CBFC chief told Catch News, “The song doesn’t glorify anybody except the nation. It says ‘Bharat ko Swachh banana hai, Jo Sapna dekha Bapu, Modi ne, Usse mil-jul kar Humein Sach kar Dikhana Hai’. So it talks about how we all should come together and work towards the betterment of the nation.” He added that the song is part of a film he is making. He claimed that the film is slated to release in February 2016.

The promotional blitz, however, seems to have boomeranged on the producers. Reacting to the video being played during interval at various movie theatres, Twitter went crazy criticising the move:

Film critic Mayank Shekhar tweeted, “The scintillating Modi film, by Pahlaj Nihalani, playing in all Indian theatres along w/ Prem Ratan... Must watch http://www.youtube.com/watch?v=bP-l_JY2Vng&sns=tw …Has anyone seen the Modi film made by Pahlaj Nihalani playing in theatres along w/ Prem Ratan... You’ve to see it to believe how tacky it is”