'Going to start buying again': Anand Mahindra is all nostalgic about Mysore Sandal soap

Mysore Sandal: Anand Mahindra shared a video of how the soaps are being manufactured and said that he is going to buy them again.

Updated on: Dec 22, 2024, 09:10:46 IST

By HT News Desk

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Mahindra group chairman Anand Mahindra shared his nostalgia with legendary Mysore Sandal Soap which is manufactured by Karnataka Soaps and Detergents Limited (KSDL), the state-owned enterprise. He shared a video of how the soaps are being manufactured and said that he is going to buy them again.

Anand Mahindra, chairman of Mahindra & Mahindra Ltd expressed his love for state-owned Mysore Sandal soaps, (Bloomberg)

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Take a look at the post

In an X post, Anand Mahindra wrote, “Overwhelmed by nostalgia upon seeing this clip. Delighted to see that it survives—and thrives. Going to start buying it again and inhaling the fragrance of tradition.”

Many people in the comments agreed with the business tycoon and shared their memories with Mysore Sandal soap. A user said, “It's one of the best products available in the market; no one matches it to date. It's definitely worth every penny spent on it.”

Another user said, “Mysore Sandal soap has a loyal customer base, and it's been passed on to generations. Since it has natural ingredients and fragrance, it's not allergic to skin.”

A total of 10 to 12 lakh Mysore Sandal soaps are manufactured every day at KSDL’s Mysore Sandal factory in Mysuru. This KSDL product is one of the most sold, with extensive demand from loyal users.

Meanwhile, KSDL is reportedly planning to onboard nearly 480 new distributors and enter regions such as Jammu and Kashmir, Nagaland, Gujarat, and Punjab. These are KSDL's untapped regions, and the move aims to make its flagship product, Mysore Sandal Soap, a household name across the country rather than limiting its stronghold to the southern states.

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KSDL has also versatile products in it’s kitty that are popular among its loyal customer base. The company offers products ranging from incense sticks to cleaning solutions that have unique sandalwood fragrances.

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HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

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