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With tomato priced out of Delhi-NCR kitchens, pumpkin steps up

The coming weeks will continue to see a spiked price in most vegetables including tomatoes, chillies and other staples in the kitchen

Updated on: Jul 10, 2023, 03:58:10 IST
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In the battle for tomatoes, the humble pumpkin has emerged as a winner. After the price of tomatoes shot up in the last few days due to heavy rain leading to crop damage, the demand for pumpkin has spiralled, driving up its price at both wholesale and retail markets. A large part of the demand, vendors said, was coming from hotels and restaurants that have switched to pumpkin for use in soups, ketchup and gravies to manage costs.

Traders blamed the sudden spike in tomato prices to rain. (HT Archive)
Traders blamed the sudden spike in tomato prices to rain. (HT Archive)

Read here: Man sells tomatoes at 20 per kg for a day in Chennai. But there is a catch

Munna Choudhary, a wholesale vendor in Azadpur Mandi in north Delhi, said he used to sell five trucks of tomatoes every day and one truck of pumpkin till last month. “Now we are selling five trucks of pumpkin and two trucks of tomatoes. The suppliers who used to deal in tomatoes are selling pumpkins also. The pumpkin price is likely to go up further due to the demand. More than 5,000 kilograms of pumpkin is being sold every day at a price of 35 per kilogram which is further sold for 60/kg in retail market in Delhi, Noida, Ghaziabad and Gurugram. Earlier we used to sell 1,000 kilograms of pumpkin,” he said.

Rajinder Sharma, former chairman of Agricultural Produce Marketing Committee (APMC) at Azadpur, believed that restaurants were buying pumpkin in bulk as a cheaper substitute for tomatoes, which have been selling for 100 to 150 for a kilogram in the wholesale market since early June. The price started to spike from June 10.

And Sharma is not wrong.

Read here: Heat of soaring tomato price reaches McDonald’s. Here's what fast food chain said

A sous chef at a prominent hotel in Gurugram said that they were using 50 kilos of tomatoes on a daily basis in their kitchens but have now cut it down to only five kilos. The pumpkin consumption, on the other hand, went up from two kilograms to 10 kilograms in the last two weeks, he said while requesting to stay anonymous.

Another chef at a luxury hotel in Gurugram shared a trade secret after much coaxing. “We are using mashed pumpkins for gravy dishes such as chicken and paneer dishes. It also goes well with soups. Just add a bit of colour and vinegar to build the perfect taste of tomatoes. Sometimes, we also use a tablespoon of ketchup for colour,” he said.

This can work for texture and not taste, offered Chhavi Lath, a home chef, who did not endorse the idea but agreed that it could work in commercial kitchens.

So, with the bulk customer base expanding and vendors desperately trying to keep the supply coming, the pumpkin had to become pricy.

Sanjay Gambhir, a vendor at Khandsa Mandi in Gurugram, said that a packet of pumpkin of 40 kilogram was earlier sold for 600 and now they are selling it for 1400, affecting the retail price too.

Dilip Kumar, a pumpkin seller at Azadpur in north Delhi, said that the wholesale price of pumpkin last week was no more than 5 per kg. It was between 22 and 30 per kg, depending on the variety and quality, he said.

Pumpkins come into Delhi and the adjacent districts from Nuh in Haryana, Rajasthan, Punjab, Orissa and Assam.

Pumpkin is grown during the time period of January to March and September to December. Shopkeepers said it is sold throughout the year.

Babu Ram, a wholesale shopkeeper of Gurugram’s Khandsa mandi said that orange pumpkin is the traditional and most popular.“The sale is high during wedding season between May and August and September to January. The pumpkin is supplied from Nuh, Rajasthan, Orissa and Punjab,” he said.

Some traders also said the price increase of pumpkin is an annual trend as many vegetables become expensive during the monsoon.

But Fareed Khan, a transporter in Nuh, who supplies pumpkin to Delhi and Gurugram mandis, said this season was different as the supply has gone up tremendously due to the sudden demand from wholesale market. The wholesale shopkeepers are also offering to pay extra for exclusive supply.

He said that he has been supplying 10 vans full of pumpkin every morning for the last eight years instead of the usual three vans. “The pumpkin hardly ever got the current returns of 15 to 20 per kilogram. They used to sell for 4 to 6 but this season is one of the best for them,” he said.

After tomato and pumpkin, prices of vegetables, bitter gourd, brinjal, cauliflower, and potatoes have hit the roof.

Read here: Tomatoes cost 160/kg in Delhi; 445% jump in price amid 'free iPhone' jokes

The coming couple of weeks will continue to see a spiked price in most vegetables including tomatoes, chillies and other staples in the kitchen. However, Parveen (who wants to go by his first name), a wholesale dealer in the Azadpur mandi, said that crops from the South have started to come in and as the supply from the South increases throughout the weeks, the prices will stabilize within the next month.

Ram Kumar, a cook at an eatery on Sohna Road, said that they cater to over 400 people every day and their outlets is one of the oldest on the stretch. “Whenever the tomato prices go up, we use pumpkin as that the most innocent vegetable and can use used in any curry recipes. Tomato soup is always in demand and pumpkin is best to match the taste,” he said.

In these exorbitant times, the humble pumpkin comes to the rescue.

  • Leena Dhankhar
    ABOUT THE AUTHOR
    Leena Dhankhar

    Leena Dhankhar is Senior Editor and Bureau Chief, Gurugram, at Hindustan Times, where she has spent over 17 years chronicling the transformation of one of India's fastest-growing urban regions. From starting her career as a crime reporter to leading the Gurugram bureau, her journalism has been defined by investigative reporting, in-depth storytelling and an unwavering focus on public interest. Over nearly two decades, she has reported extensively across crime, politics, civic governance, elections, real estate, environment, courts, sports, education and entertainment, covering Gurugram, Faridabad, Nuh and Palwal. Her reporting has exposed several major scams and systemic failures, including insurance frauds, waste management irregularities, illegal arms manufacturing units in Nuh, illegal mining in the Aravallis, organised crime networks and governance lapses affecting millions of residents. Known for her investigative work and exclusive stories, Leena has reported on high-impact national issues, including the Nicaragua charter flight carrying Indian migrants that was turned back amid allegations of human trafficking, exposing the growing network of illegal immigration rackets. Her work has also focused on gang wars, prison administration, juvenile crime, women and child protection systems, the functioning of the Juvenile Justice Board and Child Welfare Committee, and environmental challenges such as pollution, waterlogging and deteriorating civic infrastructure. Beyond hard news, Leena has extensively documented Haryana's rich heritage, forests and wildlife, bringing attention to the state's historical landmarks, biodiversity, conservation efforts and ecological challenges through immersive reportage and feature writing. Her journalism has consistently gone beyond breaking news. She has documented Gurugram's rapid urbanisation through long-form narratives and enterprise reporting on issues ranging from pothole-ridden roads, flooding and waste management to the changing social fabric of India's Millennium City. She also writes widely read feature columns, including The Outsider, Changemaker, and Concern for Gurugram, profiling people, places and ideas shaping the city's identity. Leena is the author of Gurugram School Murder, published by Juggernaut Books, a deeply reported account of one of India's most high-profile school murder investigations. She is currently working on her second book, an investigative work exploring some of India's most significant scams and fraud investigations. Beyond print journalism, she has expanded her storytelling through public speaking and digital media. She is a TEDx speaker and has produced podcasts exploring Gurugram's transformation, civic challenges and untold stories. Her work reflects a commitment to narrative journalism that combines rigorous reporting with compelling storytelling. A law graduate with an MBA in Human Resources, Leena brings a multidisciplinary perspective to her reporting, particularly on governance, public policy and legal affairs. She has travelled extensively across India to pursue investigative assignments, often reporting from remote locations and conflict-prone areas in search of stories that matter.Read More