Lenovo's Indian market share grows
After IBM's personal computer business came under China-based Lenovo its share of Indian market has grown.india Updated: Mar 02, 2006 17:27 IST
After IBM's personal computer business came under China-based Lenovo its share of Indian market has grown, senior company officials said.
"We have grown the share of Indian market," Lenovo South Asia Managing Director Neeraj Sharma said.
While refusing to divulge the exact figures, Anil Philip, Director Marketing and Strategy said the company is second largest player in India in terms of revenues and that much big in terms of volumes.
To build on the growth Lenovo on Thursday launched computers for home and small businesses under its own brand in India.
This follows the recent introduction of Lenovo-branded PCs worldwide.
With Thursday's launch the company announced Bollywood actors Saif Ali Khan and Soha Ali Khan as its brand ambassadors.
To penetrate the market the company is now looking at significantly ramping up its retail presence in India, Philip said.
The company currently has 38 exclusive stores and retails from 100 multi-brand outlets.
It is also looking at launching products suited for the Indian market and strengthening after sales service network.