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Pleasure & orgasm. This place has it all

A sex theme park designed to enhance its visitors' lovemaking skills will open in the heart of London within months, the academy's director announced on Wednesday.

india Updated: May 25, 2006 19:16 IST

A sex theme park designed to enhance its visitors' lovemaking skills will open in the heart of London within months, the academy's director announced on Wednesday.

"Amora -- The Academy of Sex and Relationships" is hoping to seduce up to 600,000 visitors through the doors in its first year once it opens on September 7.

Although the theme park will have no rides, thousands of visitors are expected to swing through its seven sectors, including the Pleasure and Orgasm areas.

Instead of "real exhibits", they will be treated to tactile displays of life-sized silicone models designed to stimulate interest in erogenous zones.

The seven million-pound (10.2-million-euro, 13-million-dollar) pleasure centre central London's Piccadilly district is out to "separate fact from myth in the world of sex and educate everyone into being better lovers", said Doctor Sarah Brewer, its director of exhibits.

"The more sex we have, the more we want and the less sex we have, the more we want," she said.

"This academy does push boundaries back and whatever your prowess when you come in. we will give you all the information you need to become a fantastic lover."

Although many would benefit from enhanced lovemaking techniques, its location in the British capital may be apt. In a poll in the Wall Street Journal Europe newspaper last year, only three percent of Europeans voted Britons the best lovers.

Brewer added: "There is an overwhelming need for an outlet that not only celebrates human sexuality and reproduction in an entertaining and accessible way, but one which provides health education within a format that makes it easy, and fun, to assimilate.

The seven zones of self-discovery explore attraction, love and relationships as well as sexual well-being, which looks at the dangers of unsafe sex.

Both sexes have the chance to learn how best to kiss and how to talk in a more sexy fashion. But if these prove ineffective, visitors are able to build their ideal partner from a series of body parts.

The theme park is expected to appeal mainly to the under-25s, but no one under 18 will be admitted. It is predicted that women visitors will tend to be in groups of three or more, while men will be on their own or with another male friend.

Tickets will cost 15 pounds (22 euros, 28 dollars).

First Published: May 25, 2006 19:11 IST