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Sony set to woo audience with Friday shows

The channel hopes its two new reality shows, Fear Factor and Kandy Floss would prove its fortune-turners.

india Updated: Apr 11, 2006 14:33 IST
Indo-Asian News Service
Indo-Asian News Service

Sony Entertainment is hoping its two new reality TV shows Fear Factor and Kandy Floss on Fridays would prove decisive fortune-turners for the channel.

The two non-fiction programmes, launched on March 10, are aimed to provide "completely new entertainment" on Fridays.

Fear Factor, already a huge success all over the world, puts celebrities and laypersons in unbelievably fearful situations. And Sony's head of on-air programming Anupama Mandloi is upbeat.

"In Fear Factor you get to see things that are frankly unimaginable. For instance, in our inaugural episode we had television actress Shweta Salve who's really scared of reptiles.

She consented to get over this fear and gets into a glass case with reptiles. You just sit with your heart in your mouth as you watch them because you know you won't be able to do it yourself," Mandloi told IANS.

"It's an adapted format. But we have gone Indian completely. There is a line-up of approximately 30 celebrities. And you see them in a completely new avatar, you see them stripping down their inhibitions to face their most secret fears," she added.

'The Friday Factor', as Sony calls it, is going to be big.

"It's Friday viewing, so a lot of men and kids will watch. I think it will definitely be a clutter-breaking show on television," said Mandloi.

Adding to the fuel in the 'Friday Factor' would be CID, which is now an hour-long show from 10 p.m. every Friday.

"This is followed by Ekta Kapoor's Kandy Floss. The reason why we are telecasting it so late is because it's a behind-the-scenes peek at the television industry. Perhaps the content is not palatable to kids".

"We are following the format of E-News and other international shows that come late night and give adult insights into showbiz. Kandy Floss attempts the same. The fact that Ekta Kapoor has access to everyone in the television industry should help the show", adds Mandloi

Sony's 'Friday Factor' and Kandy Floss have the channel extremely hopeful. "The idea is to provide completely new entertainment on Friday. Right before Fear Factor at 9 p.m. there's Deal Ya No Deal." The channel is very pleased with its new host Mandira Bedi who replaced R. Madhavan.

"She's brought a completely different personality and glamour to the show. It will add to the Friday flavour of different entertainment. We are very excited about re-launching our Fridays. We have come back with the slogan 'Shukra hai shukravaar hai' (Thankfully it's Friday)," said Mandloi.

TV star Rohit Roy who participated in Fear Factor was very excited about the show.

"It was great shooting for Fear Factor. What an amazing experience to work with such an organised crew. Everything to the last detail was worked out in advance. All of us who shot together were friends. So, it was like a party in Malaysia. The thrill was incredible. I want to go back at least one more time on the show," said Rohit.

First Published: Apr 11, 2006 14:33 IST